Extraordinary Apple Store Fifth Avenue to open on Friday, May 19 (with photos)

Apple will open its newest and most extraordinary retail store yet on New York’s Fifth Avenue on Friday, May 19 at 6:00 p.m. EDT. The Apple Store Fifth Avenue is Apple’s most architecturally innovative store, featuring a distinctive 32-foot glass cube that creates a stunning new destination on Fifth Avenue, one of the world’s most popular shopping areas. The Apple Store Fifth Avenue will be open 24 hours a day, 365 days a year, to offer an unprecedented level of service.

“We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we’re thrilled to open our second New York store on Fifth Avenue,” said Steve Jobs, Apple’s CEO, in the press release. “With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world.”

The new store offers more than 100 Macs and nearly 200 iPods for customers to try before they buy, as well as the world’s largest assortment of accessories to help you get the most out of your Mac or iPod. The Apple Store Fifth Avenue also has the largest staff of any Apple Store, with nearly 300 highly trained Mac Specialists, Mac Geniuses and Creatives who offer free tips and tricks on photography, movies and music to make creative projects come to life at The Studio. The new store will feature a combined 45-foot Genius Bar, iPod Bar and The Studio where customers can get face-to-face support, free advice and work on creative projects at any hour of the day or night.

At the Apple Store Fifth Avenue, knowledgeable salespeople are available to help customers learn about all the latest products from Apple including the newly designed MacBook, the world’s most advanced consumer notebook featuring Intel Core Duo processors, as well as 15- and 17-inch MacBook Pros and Apple’s full line of desktop computers and iPods. The hands-on Apple Store experience provides visitors with a chance to test-drive Apple’s entire product line including the iPod Hi-Fi, an all-new high-fidelity speaker system that works seamlessly with the iPod to redefine the home stereo system, the fifth generation iPod with its gorgeous 2.5-inch color screen that can display album artwork, photos and video, as well as the iPod nano, the revolutionary full-featured iPod that holds 1,000 songs yet is thinner than a standard #2 pencil.

More than 147 million people on three continents have visited Apple retail stores since they opened in May 2001. Apple’s Retail division generated more than one billion dollars in revenue during the 2005 holiday shopping season, solidifying Apple’s position as one of the fastest-growing retailers in the world. Apple now operates 147 stores, including six in Japan, six in the U.K. and two in Canada.

The Apple Store Fifth Avenue is located at 767 Fifth Avenue between 58th and 59th Streets, neighboring Central Park, FAO Schwarz and Bergdorf Goodman.

More info: http://www.apple.com/retail/fifthavenue/

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Related articles:
Apple’s Fifth Avenue ‘Glass Cube’ store to test several retail innovations – May 17, 2006
Mac users to converge on NYC; plan overnight sidewalk camp for opening of Apple Store Fifth Avenue – May 13, 2006
Apple starts online countdown to Apple Store Fifth Avenue ‘Glass Cube’ Grand Opening – May 11, 2006
Apple CEO Steve Jobs may visit New York City to cut ribbon on glass cube – May 04, 2006
Apple’s Fifth Avenue ‘Glass Cube’ retail store grand opening on May 6 in New York City – April 27, 2006
32-foot-by-32-foot glass cube-topped Midtown Manhattan Apple ‘Mecca’ to serve the faithful 24/7? – April 18, 2006
Photos of Apple’s $9 million 32-foot-by-32-foot New York City Glass Cube – January 01, 2006
Steve Jobs to eventually take his NYC big glass cube with him – December 02, 2005
Glass cube assembly begins at site of Apple’s 25,000-square-foot 5th Avenue flagship store – October 28, 2005
RUMOR: Apple Store coming to Midtown Manhattan beneath transparent glass cube – March 04, 2005


  1. Apple hit a major home run with this store, in terms of boosting the company’s visibility and mindshare. I think that this store is destined to become a tourist attraction, not just a retail destination.

  2. It is handicapp accessable. There is a cylindrical elevator which is wrapped by the glass staircase. It operates like a giant syringe.

    Now that is design. I wonder if Ive’s assisted with it?

  3. Let’s cut to the chase: Steve Jobs, love him or hate him, is a frickin’ genius. The glass facade is simply amazing. No other executive in America has the vision and aesthetic of Steve Jobs. And slowly, the larger world is coming to understand what you have known for so long, much as the nerdy beige-box crowd hates to admit. I hope the New York Midtown store is a great success – it is a wonderful addition to the architecture in the area.

    Hey, and if you’re a Da Vinci Code fan, you’ll find some symbolism in the design of the store…

  4. Faulder: The store is also, most likely, accessible from the concourse level for both wheelchair and pedestrian shoppers. The elevator in the Cube is similar to that found at The Louvre Pyramid.

    MacMind: Everything in Manhattan is non-stop 24-7. You would be amazed at the number of people on the street in Manhattan at 4am. The first time I witnessed it I was amazed and I’m still amazed everytime I visit.

    Can’t be there for the opening but June 23rd is looking pretty solid! ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  5. Guy and Gals!!

    I have inside information.

    With the opening of this new store Apple will announce a new video iPod!!

    I have a MyVue on order which I have paid for but will not be delivered until this Friday!!

    It just so happens that MyVue has their offices based in, guess… NYC!!

    Now why after waiting for nearly a year for this device (since the video ipod has been out for a long time) does it finally ship on this particular Friday?

    It’s because there is going to be a new video iPod and software update in order to use the MyVue, plus they are going to sell it in the new Apple Store!

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