Analysts expect Apple’s new MacBook to drive market share gains in near future

“Analysts expect Apple Computer’s new MacBook to be a significant demand driver for the company, leading to market share gains and possible earnings upside in the near future,” Maya Roney reports for Forbes. “The new product also includes a $100 price hike, with prices starting at $1099 versus $999 for the iBook. This is a positive move that should help drive margin improvement, according to Credit Suisse analyst Robert Semple, who maintained an “outperform” rating and $90 price target on Apple shares. ‘The MacBook is among Apple’s most competitively priced products and arrives just in time to meet the US education buying season, traditionally one of iBook’s best customer segments,’ wrote Semple in a note to investors. ‘We believe the MacBook is the single most important Mac to transition to Intel, mainly due to the continued secular shift to mobile computing,’ the analyst added.”

“With 80% of its Macs now ported to Intel, Semple believes Apple is once again in position to drive PC market share gains for the foreseeable future,” Roney reports. “For the June quarter, the analyst estimates Mac shipments will increase 11.5% quarter-on-quarter to 1.24 million, which he said could prove conservative if Apple has enough supply of its MacBooks to meet customer demand.”

Full article with comments from Piper Jaffray analyst Gene Munster here.

[Thanks to MacDailyNews Reader “LinuxGuy” for the heads up.]

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Related MacDailyNews articles:
Apple MacBook dissection photos – May 17, 2006
PC World: Hands on with Apple’s new black MacBook running Mac OS X and Windows – May 17, 2006
Analyst: Apple’s new MacBook costs a bit more than iBook, but will sell strongly – May 16, 2006
Close-up Apple MacBook photos (keyboard, glossy screen, and more) – May 16, 2006
Apple debuts new 13.3-inch widescreen MacBook; replaces both iBook and 12-inch PowerBook – May 16, 2006
Analyst: Apple Macs cost less than most people think – May 16, 2006
Apple quietly boosts MacBook Pro speeds – May 16, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006


  1. damn do I wish that there were more pro apps who’d been ported for Intel’s chipset. This is not funny. I need a new PB – but I will probably end up buying a QuadG5 instead. AE, Maya, Combustion etc. will be ported in 10 months…at earliest.

  2. Much of the price seems to be reflective of the low American dollar, as well. Even if it costs the same to manufacture overseas in foreign dollars, paying them now costs more in American.

    I note, for example, that the price for the MacBook on the Canadian store is the same as the iBook.

    Maybe someone from Australia can confirm the Australian prices.

  3. “If Apple was serious about gaining market share, they’d have priced one at $999.”

    I agree with that, to some extent. Even more important, it seems that if Apple really wanted to make inroads in the education market they would have created a version without the camera, maybe with a somewhat slower processor (or single-core). After the success they had with the eMac and previous iBook, you’d think that they would recognize that schools with budget concerns (pretty much all of them, at these days) need the most basic, frill-less computers possible. They can stretch for some features (Mag-safe cord, for example), but not for others (iChat cameras, for example).

  4. Checked out a new MacBook (white) in person today at the local Apple Store. That glossy screen will definitely be a “love/hate” relationship. Great resolution, improved brightness, good coloring, but the glare was unbearable, at least in the Apple Store. Too bad there’s no non-glossy option, the glare was enough to make me hold out for a MacBook Pro.

    Also, the keys aren’t any wider apart than the standard keyboard, at least the surface you actually hit with your fingertips. It’s an optical illusion. I compared to a MacBook Pro right next to it and noticed the same distance, the difference was the MBP keys dip down and almost touch each other. Apple just removed the dipped down part around each key. It actually looks great in person. The magnet clamp is very strong as well.

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