Analyst: Apple’s new MacBook costs a bit more than iBook, but will sell strongly

Apple “is offering three versions of the new MacBook, all of which contain a 13-inch display. A white version is available with either a 1.83 gigahertz (GHz) processor or a 2.0 GHz processor, while another 2.0 GHz version is available in black. The new MacBooks are about one-inch thin, which Apple said is 20 percent thinner than its previous versions. The company claims the MacBooks are up to five times faster than the iBook,” Amanda Cantrell reports for CNNMoney.

“Piper Jaffray analyst Gene Munster noted that the new MacBook costs 10 percent more than its predecessor, the iBook, a change he had not anticipated. ‘Apple’s view on pricing is to gain the most market share at optimal profitability,’ Munster wrote in a note to clients. Munster said it appears the MacBook will sell strongly in the June quarter, as it appears Apple built up a supply before announcing the new computer,” Cantrell reports. “He said the New York City Apple store said it had ‘a fair amount’ of MacBooks for sale Tuesday, and that another store had “a few” that came in Monday night — about eight weeks earlier in the product cycle than when stores received the MacBook Pro, Munster noted.”

Cantrell reports, “Apple also announced it has increased processor speeds on both models of the 15-inch MacBook Pro, which it launched in February, at no additional cost. The $2,499 model now includes a 2.16 GHz Intel Core Duo processor, up from 2.0 GHz, and the $1,999 model now includes a 2.0 GHz Intel Core Duo processor, up from 1.83 GHz.”

Full article here.

MacDailyNews Take: We think that some people will be surprised at how well Apple does with the new MacBook, especially the black MacBooks that retails for US$150 more than an identically configured white MacBook. We believe that many will choose pay that extra $150 for the black MacBook.

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Related articles:
Close-up Apple MacBook photos (keyboard, glossy screen, and more) – May 16, 2006
Apple debuts new 13.3-inch widescreen MacBook; replaces both iBook and 12-inch PowerBook – May 16, 2006
Analyst: Apple Macs cost less than most people think – May 16, 2006
Apple quietly boosts MacBook Pro speeds – May 16, 2006

56 Comments

  1. i really dont understand charging 150 more for the black macbook, this is a really unacceptable move from apple, boycott it – until its sensibly priced (maybe they plan to discontinue it – making it one of those collectable macs.

  2. Did they fix the blistering overheating problem they are having with the Pro version. If they didn’t, sales are likely to disappoint until this very fundamental problem is solved.

    Again, Apple launches something that is not ready. Won’t they ever learn?

    Oh, maybe the extra heater feature is why is cost too much. Only thing… it’s almost summertime, you nutsos!

  3. I just bought the high-end white Macbook. I couldn’t justify paying $150 for a black Macbook with just a slightly larger hard drive. For nearly the same price I got the white Macbook with the 80GB hard drive plus 1GB of RAM.

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