TV analyst says Apple’s video-capable iPod is a bust because he says so

“Phillip Swann says the video iPod is a bust because he says so. Huh? The publisher of TVPredictions.com e-mails that ‘Apple’s portable video device generates slow sales and widespread complaints.’ His source turns out to be himself. He cites an article published by Newsday, critical of the video iPod, almost solely due to quotes by Swann,” Frank Barnako reports for MarketWatch. “He says that while Apple sold 15 million videos in four months, ‘that’s not many.’ Again, Swann says so.

“‘A lot of people … have been using [the videos] on [personal computers] and laptops and not even using the video iPods,’ he said. ‘Apple-watch Web sites … have been whispering’ that the next video iPod would have a bigger screen, he noted. Well, ‘I predicted six months ago … it would be a disaster.’ I have nothing against Swann, other than that his Web site is blatantly self-promotional. (“Mr. Swann is available for speeches, editorial projects, consulting work and media interviews.”) It’s just that telling a reporter something for which you cite no evidence, and persuading a reporter write it, doesn’t make it fact,” Barnako reports.

Full article, with interesting info about ABC-TV’s Net strategy having some troubles, here.

MacDailyNews Take: Swanni must be looking for hits to his website again. He’s a real piece of work. Swanni’s kind of like Rob Enderle, only not as sharp. We’ve taken him apart in the past (see related articles below), but thanks to Mr. Barnako, we’re happy that we don’t have to bother with Swanni’s stuff today.

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Related articles:
TV analyst blows it, says Apple’s 12 million video downloads ‘a big disappointment’ – February 08, 2006
TV analyst’s uninformed prediction: ‘video iPod will be Steve Jobs’ folly’ – October 12, 2005

35 Comments

  1. hey guys, no comment on this but has anyone got any news on a universal binary version of alias (autodesk) Maya yet? im just getting worried and cant find anything, i know how autodesk seem to avoid the mac! and know they own a very important programme to me

  2. This guy is a hammer. No wait, he’s a vice grip. What a damned vice grip he is…or perhaps he’s a phillips head screwdriver. What the hell does a Phillips Head Screwdriver know about iPods? I’ll tell what — nothing. Not a godamned thing.

  3. “A lot of people … have been using [the videos] on [personal computers] and laptops and not even using the video iPods,”

    So, if you don’t want to watch video, why buy and iPod? Not for music, certainly. After all, it’s a “video iPod”.

  4. Apple reportedly has reached 98.3% of the world market of handheld audio-video players. Rates in sales decline accordingly. “Journalists” declare total market domination a sign of stagnating growth for Apple. Critics agree, unless Apple can develop markets on other planets in the universe the future of the new iPods look grim. Steve Jobs recent glum announcement yesterday that the SETI project has failed to identify and establish new markets in 242 galaxies caused a 0.00001% drop in the price of Apple stock. Enderle declares that the failure of the Apple campaign to switch extraterrestrial life forms to the iPods a major setback for Apple.

  5. Why do you guys LISTEN to this stuff? Most people don’t know this guy, will never read his stuff, and don’t give a shit about what he has to say.

    SO WHAT if the video downloads are being watched on computers instead of iPods in a lot of cases? That’s right NOW. Probably has a bit to do with the iPod video’s smallish screen, yes? Sooooo . . . the next iPod video turns out to be a real iPod video and, WHAM — more people start watching the things while mobile!

    This is just so much minutiae. THAT’S what he’s capitalizing on in his silly article. I mean, go and READ IT. He BARELY makes his point AT ALL!! So he’s found a little metric in the numbers that he wrote about. Big deal. You can spin numbers any sort of way you want in most cases — no surprise there.

    No one can see the future, especially not this guy. There’s no way — NO WAY — that Steve Jobs hasn’t planned for nearly EVERY possible contingency. No way. He’s way too driven.

    This is nothing more than a writer garnering hits with a mucho minor controversy. Big deal.

  6. Having read through it and the accompanying stories, the guy seems to have no real grasp on reality. How many times has it been stated that it is not a video iPod, but an iPod with video.
    He states 15 million downloads is not many. Who says? Where are the estimates? What it is being measured against? Against the iPod sales? How many of those are iPods w/vid?

    Mr NBC (or whoever) states that most videos are being watch on computer not iPod. How does he know? Is there some special code that sends back to the iTunes store or NBC what the vid is played on?

    And all these problems that Newsday quotes (from the highly reliable source of internet forums!) are all to do with the size of the screen.

    It shows a total lack of understanding of the iPod and its culture.

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