Apple Computer Inc. shares continued to add to recent gains in NASDAQ trading Tuesday, up $1.95 per share, or 2.8% to $71.55 after reports confirmed that the Cupertino Mac and iPod maker had renewed its license agreements with the “Big Four” music companies and would continue to sell tunes via its iTunes Music Store for 99-cents per song. Apple currently has more than 3 milliion songs in its iTunes Music Store library.
Apple also yesterday launched a major new print, online, and television campaign called “Get a Mac” which compares the Mac’s strengths vs. the Windows PC platform.
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Related article:
Apple passes Dell in market value – May 02, 2006
Analyst Gartenberg: ‘Apple’s new ad campaign is going to do well for them going forward’ – May 02, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006
Lies and More Lies – I agree. Crashing Mac OS9 is when our family bought our first Windows computer.
We have bought 4 more since. No problems with the XPs.
Truth: are you the Mac guy in the ad? You are just what I think of when I hear Macintosh.
I rest my case.
You are why we are doomed – no real reply to the critics, just bombastic bullsh**.
Sorry, Lies & More Lies. We are not all such losers.
What utter nonsense from Winnie P. See and Lies and More Lie.
All of us who have had years with PC’s know it is utterly unreliable. OSX is COMPLETELY reliable. The odd app will have a hissy fit and have to shut down. OSX will only crash if there’s a hardware fault. It IS rock solid. So you poor Godforsaken Windows defenders really should look to switch because the arguments are being won today – by Apple.
Macaday – I own Macs and PCs. I have no problems with XP. Never had a virus, never a crash, no problems at all. The oldest PC is 4 years old, the newest 2 years old. Networked to Macs and everything else on the internet.
No problems with Macs, No problems with PCs.
I like my Macs, I like my PCs.
I don´t try to hyperventilate and scream that one is better than the other. Both are fine.
I am more concerned about the software I use them – Photoshop, Maya, Illustrator, and others. Now there´s where I wish there was more development.
Own Mac and PC — Yaah, I can write things on BBS’s too. Big deal. You sound like someone who stays on top of all the maintenance you need to do to a typical PC. Guess what? Most average users don’t. And can’t.
There’s no way you can honestly say that a Mac needs as much babying and preventive maintenance as a PC. No way.
Good thing I just bought 3
For everyone who seemingly wants to have an Apple infomercial and hate the new ads (what a shock that is) you need to consider that these ads are very simple and deliver a basic concept that is easy for people to take in and understand. More people will realize that you can run Office on a Mac by hearing those two people talk about it than if they showed a screenshot of it.
It’s delivering a basic concept and the new ads do it very well.
Macromancer is right about basic concept and good point about people hearing that Macs run Office. I get asked about this when talking about Macs ALL the time.
And for everyone talking about screenshots and eye candy, I think those are great, but I don’t think they would be good in an ad. Again, the concept is people just want a computer that actually works and does what they want.
Many people won’t see the usefulness in something like Expose and how it can show you all 20 windows you have open and find the one you want. If anything it might confuse them.
Flaccus – “…someone who stays on top of all the maintenance you need to do to a typical PC.”
What is all the maintenance one has to do with a PC?
I just turn my computers on.
There are Windows updates, but I have it set up that they automatically do it themselves without my involvement. Norton Anti-Virus does its thing without my involvement.
Tip to all you Mac owners installing Windows: Using Firefox instead on IE browser is the way to avoid any nasty things coming into the computer.
Flaccus – I suggest you put Windows XP on your new Mactel. You will be surprised at how fast it runs compared to OSX and you can judge for yourself all the maintenance problems you don´t have. If you don´t like it – delete!
Yes, Apple will stay profitable and Apple will stay a niche player in the market.
Once markets are established and mature it takes a very unusual event or third party force to change the market. And with with Apple having 3% vs. 97% for the other sides, Apple will be happy to increase its market share up a point or two.
What would change the market to favor Apple? Lets say that Apple brought out a new processor that was 4-5 times as fast and half the heat and half the cost as the competition – then Apple would shift lots of market share around. Unfortunately, Apple has now joined on the Intel bandwagon and its internals are now the same as its Windows competitors.
Another shift would be if Bill Gates suddenly resigned or some governemental action severely limited Microsoft – but this is unlikely. Apple is more dependant on its CEO than the behemouth Microsoft.
So Apple fans forget the market share scramble, just be happy with your Apple products and use them to make some really fun and creative things.