Apple Computer Inc. shares continued to add to recent gains in NASDAQ trading Tuesday, up $1.95 per share, or 2.8% to $71.55 after reports confirmed that the Cupertino Mac and iPod maker had renewed its license agreements with the “Big Four” music companies and would continue to sell tunes via its iTunes Music Store for 99-cents per song. Apple currently has more than 3 milliion songs in its iTunes Music Store library.
Apple also yesterday launched a major new print, online, and television campaign called “Get a Mac” which compares the Mac’s strengths vs. the Windows PC platform.
• Get the new iMac with Intel Core Duo for as low as $31 A MONTH with Free shipping!
• Get the MacBook Pro with Intel Core Duo for as low as $47 A MONTH with Free Shipping!
• Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
• Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
• iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.
• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
Apple passes Dell in market value – May 02, 2006
Analyst Gartenberg: ‘Apple’s new ad campaign is going to do well for them going forward’ – May 02, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006