“Apple Computer is planning on hitting the airwaves with ads geared around the Mac next week, CEO Steve Jobs said Thursday at the company’s annual meeting,” Tom Krazit blogs for CNET. “Jobs revealed the plan in response to a shareholder’s question as to why Apple hasn’t taken more market share over the past few years..”
Krazit writes, “Jobs didn’t offer any details on the campaign or any potential new products that might be showcased in the ads. Next week marks the start of the May sweeps period, when television networks break out the season finales to boost ratings during a month when local ad rates are set.”
Full article here.
MacDailyNews Take: This is the first report we’ve seen that explicitly states “Mac.” All other reports we’ve seen mention that Jobs talked about a “major” or “exciting” ad campaign “to launch next week,” and do not mention the actual subject of the ad campaign. Krazit may be inferring Jobs’ statement to mean “Mac” television ad campaign due to the question posed by the shareholder.
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Related articles:
Apple CEO Jobs hints at media center Mac; says ‘major advertising campaign’ starts next week – April 28, 2006
Notes from Apple shareholders’ meeting: ‘exciting’ TV ad campaign to launch next week – April 27, 2006
I guess Andrew was right.
I wonder what it’s going to be?
I wonder how many black turtlenecks Steve has?
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It’s time. Apple can now advertise Macs on TV and when the unknowing public buys a Mac and finds out they cannot run their Windows application on it…They be instructed to install Boot Camp and remain a happy customer who will then start looking closer at OS X. Prior to the Intel move and Boot Camp, the sale would have resulted in a return to Apple and request for refund. This is why Apple has not advertised much in the past. People who don’t understand computers would order it and *assume* it ran Windows. Well, now they can assume it does. Because it does. But, it won’t out of the box and they’ll get introduced to Mac OS X.
So much for the media centre!
Hey, WinFanBoys . . .
Seen your stock price lately?
As of this writing it’s $24, down from yesterday’s close of $27.25. Gawd.
Three years ago a MSFT share sold for about $35, meaning that over that period of time investors have lost 30+% of their invested dollars. Gawd!
On the other hand, AAPL also sold for about $35 per share three years ago–resulting in an almost 100% increase in investors’ capital during that period.
HMMM.
Methinks the Redmond Rocket may be falling out of orbit. (Pity the poor fools at MSFT who took stock options instead of up-front pay, huh?)
MDN is right.. there’s no transcript of this meeting, or of Jobs’s statement?
Nothing to suggest that it will (or won’t) be a Mac campaign.
I just hope it’s not Mac and cheese. (Sorry, Kraft.)
Agreed – I can’t realistically see these ads as being about anything other than Boot Camp. If so, it’s yet another frustrating move by Apple’s PR i.e. promoting Windows rather than OS X.
A MacMini 2.0GHz with built in media gubbins for $899.
SJ told me…St. Jimbo.
…one black turtleneck, worn repeatedly during all seasons and announcements. its the same one, for good luck. ew. somebody send him a t-shirt.
Come on Steve, let the world see OSX. Show ’em some eye candy – Expose, User Switching, and App switching. Throw in a little iLife. Add a cool tune.
Wa la – “bye bye windoz”
How can they advertise Boot Camp when it’s just a beta?
Let’s hope that it’s the new MacBook (iBook) launch instead!
Apple is going to have a TV commercial! Dude, this is the most exciting thing EVER. I’m going to go buy a TV and call in sick next week.
But wait – I’ll bet I can count of MDN to provide a detailed transcript of the commercial, can’t I? WHEW, now I can keep showing up at work.
MDN rules.
“Come on Steve, let the world see OSX. Show ’em some eye candy – Expose, User Switching, and App switching. Throw in a little iLife. Add a cool tune.”
And throw in a shot of the terminal for a touch of Geek freakage. CLI on a Mac? You betcha.
Apple’s commitment to TV advertising is so weak that when word of a new campaign gets out, it becomes news.
Really sad.
It’s most likely going to be another one of cyrptical Mac ads, short in duration.
However it might be longer, after all the PowerMac G5 commercial was quite long and resulted in such demand that Apple had to design the Dual 1.8Ghz to maximize IBM’s production capacity.
Man o man, Apple is going to have a commercial on TV. A first no doubt and that´s why I am so excited about this.
An apple commercial.
An apple commercial.
oh thank you dear Steve, I will turn off my Apple computer and turn on my TeeVee.
I think I will sing a song:
“Nobody but Apple owners care about an Apple ad,
That´s why I am really sad.
It will be dumb and ineffective,
That´s ´cause it was written by the Steve.
It will have swoopy action and look real cool,
but it won´t sell a single computer to PC fools.
The Music will be hip, maybe even rap,
but most people will say the Apple ad is crap.
The Apple Ad won´t work that´s comin´on TV,
That´s ´cause it was written by the Steve.”
Actually Apple stock has seen it’s value increase much more than 100%. Don’t forget that the stock split at about $80 and is now back up around $70.
If you bought Apple just 2 years ago you would have made over 300% return.
Saw the paris hilton *ex video for the first time today. holy cow! No wonder. assambassador.com need VLC and download it first
Lets count up how many Apple TV ads were not as good as they should have been…
IMO:
1. G3 – Tanks move in on a WMD
2. Snail with Intel chip – while it got the message across that intel chips were slow, it really didn’t do anything else.
3. Dancing Intel Bunnies on fire – might’ve been funny for the people in the know, but that’s it.
4. G5 blows the house down… dumb.
5. Super Bowl HAL Commercial. If you are going to spend millions of dollars, get the damn point across! No one knew what this ever was about.
…. and the list goes on.
Show the OS, iLife, plug and play, security non-issue – in other words
hit people over with a 2×4!
I going to buy some Depends. Everytime I see an Apple Ad I loose control of my bladder.
Just an idea:
Could that be the kickoff for the new MacBook?
You don’t know the history of Advertising. I do!
“On the other hand, AAPL also sold for about $35 per share three years ago–resulting in an almost 100% increase in investors’ capital during that period”
They did a little better than that.
http://finance.yahoo.com/q/bc?s=AAPL&t=5y
i agree with Bjorn, in that i think this might be the launch of the new iBook (macbook)
No rumours no press buzz, just “Bang” new macbook on your TV right here, right now.
i certainly hope so
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