Jobs orders fixes on Apple Store entry as couplings threaten to interrupt the esthetic of the cube

“Apple Computer chief executive Steve Jobs is reported to have been unhappy with some of the materials used to construct his $9 million glass cube outside the future home of one of the company’s flagship retail stores in Midtown Manhattan,” AppleInsider reports. “As a result, changes are already being made to the structure, which remains shrouded by large black panels as it awaits a formal unveiling alongside the 20,000-square-foot location later this spring.”

AppleInsider reports, “When workers began removing the black plywood panels from the cube last week, it looked as if construction was nearly complete. However, a report on ifoAppleStore explains the workers were instead swapping out sophisticated titanium hardware — positioned between the glass panels — because Jobs complained they were too conspicuous and interrupted the esthetic of the cube.”

Full article here.

MacDailyNews Take: Attention to detail. It matters. It’s also why we love him and his products. If you’re going to build a giant $9 million cube, you might as well do it correctly; especially if you plan to take it with you someday. We pity the bozos that botched those titanium couplings.

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32-foot-by-32-foot glass cube-topped Midtown Manhattan Apple ‘Mecca’ to serve the faithful 24/7? – April 18, 2006
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Glass cube assembly begins at site of Apple’s 25,000-square-foot 5th Avenue flagship store – October 28, 2005
RUMOR: Apple Store coming to Midtown Manhattan beneath transparent glass cube – March 04, 2005Photos of Apple’s $9 million 32-foot-by-32-foot New York City Glass Cube – January 01, 2006

60 Comments

  1. Ok, so a 9 million dollar cube is cool and all, but think of what that money could have done for poor people in Africa. It’s unbelievable the waste that’s acceptable in America these days.

    On an unrelated note, those double underlined ads are super annoying, MDN. Talk about a lack of attention to detail.

  2. I agree, those double-underlined adwords suck major @ss. What next? Ads placed in-between words?

    Hey MacDailyNews, I think you missed some potential ad space to the right of this text box. While you’re at it, why not put some ads in each post?

  3. MDN please kill the double line ad links. Every few months you add a new advertising method and now it’s like navigating a maze just to read a story on your site without pop up crap blocking the text as your mouse wonders. Could you be any more obnoxious with this garbage?

    I totally understand the need for advertising revenue but this is going too far. The bad has just outweighed the good.

    It’s been fun. Bye!
    mw: “moment” as in, the moment has come to say good bye to mdn.

  4. Ron And Muddy FTW!

    I forgot all about PithHelmet. All of those intext ads on the internet were
    driving me nuts!

    As for the cube, neat?

    MW: Fire as in “They are going to fire the guy who screwed this up!”

  5. “is that suppposed to be aesthetics in the title?”
    “I would have thought that details regarding the title of this article would have been determined hours ago.”

    The title is correct.

    ‘esthetic’ is an acceptable alternate spelling for ‘aesthetic’ (I personally prefer the latter).

    Tiger has a built in Oxford English Dictionary…. check it out, the entries for both words will be identical.

  6. Ohhh MDN,
    PLEASE get rid of the annoying “word links” to ads. First interstitial ads and now this? You are the only Apple-related website that posts numerous links each and every day. These are a true eye sore! Put more ads on the side or put a “Donate Here” link on the page – something besides this!!!

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