“You wouldn’t think a letter from a third-grader could change a company’s corporate practices. But that’s apparently exactly what happened after CBS 5 became interested in an unusual complaint from a viewer. A South Bay mom told CBS 5 that her young daughter’s letter offering suggestions on how to improve the Apple iPod prompted a harsh response from the company,” Anna Werner reports for CBS5.com (San Francisco, Oakland, San Jose).
Link to full video report here.
[Thanks to MacDailyNews Reader “Macaday” for the heads up.]
MacDailyNews Take: According to the report, Apple called the third-grader to apologize and is reviewing how the company responds to letters from children. Both are good ideas from a public relations standpoint, we guess. Is anyone else amazed at what local TV News will cover and at what “upsets” some American children and parents? Call us throwbacks, but we’d be embarrassed to “complain” to anyone about receiving what was obviously a standard form letter from a corporation’s legal department, much less run to phone in the “complaint” to the local TV station. We’re no Dr. Spock aficionados, but, if this happened to us, we imagine that we’d explain to the kid that it was a form letter, Jobs never saw it because he’s a very busy man, this sort of thing happens all the time, it didn’t mean their idea wasn’t good – just that the company doesn’t want to be sued from people who send in unsolicited ideas, and that if this is the worst thing that ever happens to them, then they’re going to have a very, very happy life indeed.
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