A corporate view of Apple’s Boot Camp announcement

“As everyone knows, I’m a great fan of Apple Computer,” Cormac O’Reilly writes for The Register. “By 1995, Windows had matched the original Mac OS features…”

MacDailyNews Note: That’s quite a stretch. Anyone using a Mac and Windows in 1995 can tell you that Windows had not matched Mac OS features, unless by “original,” maybe O’Reilly means the very first Mac operating system, not Mac System 7.5 circa 1995.

O’Reilly continues, “…and Windows PC prices were markedly lower than those of Apple’s… Fast forward to Wang where, as CIO and CTO, and still in the role of Defender of the Microsoft Faith, I noticed the emerging new Apple operating system – OS X. Sitting in a local computer shop, I had a repeat of my 1984 Apple Damascus moment. The elegance and simplicity of what OS X did was mindblowing. I bought an iBook and, with hundreds of thousands of others, rode with Apple to OS X’s full realisation. And as Apple wove its capability with those of Windows, I started to use my Mac more and more for work. Strange, given that economic logic and practicality meant I still had to ride shotgun over a corporate Windows-only policy. But I owned the IT organisation, so got a pass.”

“Now, I advise companies on technology, and yesterday Apple just announced a capability to run Windows on its Intel based new computer models – one of which, being technology self indulgent, I have. So will I add this free Windows capability to my Mac Book Pro? No, because I no longer use anything that needs Windows as, over the years, Apple has done such a great job convincing most main software companies to successfully write their products for the OS X to take advantage of its cool features. Would I advise a wholesale corporate move to Apple? No, again,” O’Reilly writes. “Few companies can fund a major technology switch, without a significant economic business case. And, truth be told, most corporate folks will continue to do just fine with Windows – hey, email, the typical Microsoft Office suite applications and the odd business system’s really don’t benefit from change. Even if they did a bit, people don’t want change. After 20 plus years of enforced technology firedrills they’ve become highly sceptical of technologists’ promises of a better life, and rightly don’t believe the endless theoretical business cases technologists dream up.”

MacDailyNews Take: Boy, isn’t that the truth! Windows has lowered peoples’ expectations so much, that many are simply unable to believe that Apple Mac offers a better way. They’ve been promised PC nirvana from the never-delivering Mediocresoft so many times and for so long, that they’ve given up.

O’Reilly writes, “So what to do. Well, my advice would be to actually give people the choice. There are unlikely to be support issues, especially with Apple’s long-term commitment to support dual Windows and Mac OS. And few extra cost issues. I think we are on the cusp of businesses allowing folks to buy and own their own business PCs and funding them through the expense system. The new Apple world is the perfect reason to accommodate this, and gradually take companies out of PC ownership. You own your own calculator and mobile phone – PC ownership is a natural evolution. And the timing is perfect, especially as Microsoft will be pushing a wholesale move to its much delayed and maligned Windows Vista.”

Full article here.

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Related article:
Macs that run Windows will calm potential switchers’ irrational fears – April 06, 2006


  1. I get the feeling, based on my own corporate experience, that there are tons of IT managers out there who would love to incorporate Macs, but couldn’t simply because the company/department was dependent on one or two Windows apps (eg. Outlook).

    However, this is the perfect opportunity for these IT folks to justify getting Macs in the door. The underlying argument is very powerful: Macs have been shown to be superior hardware, which will cut down on long term costs, and now users can choose which OS they like without compromising flexibility (in fact, increasing flexibility).

    Now, all those department/IT managers who work on PCs at work and Macs at home can have the best of both worlds in one machine. It is brilliant. And nevermind this powerful argument being applied to schools….

    It’s a new era folks! The future looks bright for Apple and OS X.

  2. Regarding Windows 95 vs. Mac OS 7, 95 had many advantages such as proper memory management, and better general plumbing. OS X is a completely different story of course, but it’s not fair to say system 7 was more advanced that Win 95.

  3. I can’t wait to see someone at the local coffee shop running full fledged Windows on a MacBook. I don’t know how I will react.

    MDN MW = “game” The game is on, and the games now run on mac.

  4. hmmm. The author brings up an interesting point.

    The PC as a perk, just like vacation time and medical insurance.

    “At our firm, we allow you to buy the computer of your choice, and at the end of one year its yours.”

  5. I own my work compter: a 20″ iMac. I get lots of envious complements too. My employer actally bought me a copy of Windows XP so I could put it on my MacBook. I actually own two work computers ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    They give me lots of perks to compensate, but the truth is I would pony up the money on my own just to use OS X at work. As a system admin I still need to use and know Windows to do my job; now I only need one computer and I can do everything I need. Man am I glad I turned down that Dell notebook they offered me last week. Haha.

    Now, if I can just convince them to let me work at home.

  6. 95 had many advantages such as proper memory management.

    Surely you jest. The Windows 95/98/Me line most certainly didn’t have proper memory management. Any application could write to the “protected” system area of memory, and that’s why you could blue screen a whole windows box by sending a certain ICQ message, and why more often than not, one application misbehaving would take down the whole system.

    It did have a little bit better multitasking than Mac System 7.5 and Windows 3.11, but the Windows home user didn’t get proper memory management until 2000/XP. Just like Mac users didn’t get proper memory management until OS X.

    Both of those things are sad.

  7. SHOULD have bought APL when it was cheaper!!!

    It’s been as high as $86 this year. It can get there and further. I’m sure of it. Apple and Google are all anybody in the tech industry is talking about these days. Nobody publicly traded company is doing anything interesting at all except for these two players.

    The future belongs to Apple. Get used to it.

  8. New likely customers …

    … every parent who decides to bring a computer into their home and has to deal with the son who has to play killing games with the other slackers

    … every government agency that requires Windows certification to be in the bid process

    … every school system that has a Windows OS-centric board and Macintosh centric educators

    … every corporation that runs an application written only for Windows OS

    This is the magic of 30, the time when many childish things become less relevant – Apple is showing they are mature and comfortable with their place in the world.

    And by giving in to all the whining from someone who needed to run the only app in the world written to add numbers or write words in some business, they have released the greatest Trojan in the history of the game. Because, now every one of these machines that get’s screwed up running Windows (every one of them) will have a perfectly working Macintosh computer waiting for a simple restart.

    These guys are thinking 30 moves out.

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