Macs that run Windows will calm potential switchers’ irrational fears

“Turning a decades-long rivalry on its head, Apple Computer introduced software today that it says will easily allow users to install Microsoft’s Windows XP operating system on Apple’s newest computers,” Vikas Bajaj reports for The New York Times. “The software, Boot Camp, is available as a free download on Apple’s Web site and will be part of the next version of Apple’s operating system, Leopard… Many personal computer users have been reluctant to switch to Apple, because they cannot use software that is written to run exclusively on the Windows operating system, said Charles Wolf, a longtime technology industry analyst at Needham & Company.”

“Apple ‘can say the Mac is better till they’re blue in the face, but they’ve got to respond to people’s concerns about switching, no matter how irrational,’ said Scott Heiferman, an Apple user and the chief executive and co-founder of, the Internet site that helps groups form and organize. ‘I bet some people will switch, because of the safety that this news provides, but they’ll end up not rebooting to Windows very often.,'” Bajaj reports. “Mr. Wolf calculates that Apple’s biggest market share gains will be among users at home, who are more likely to be swayed by Apple’s design and media features, than among corporate and government customers, who will likely to stick with the cheaper hardware and software configurations they are used to.”

Bajaj reports, “The shift could mean an increase in sales for Apple over time, especially after Leopard becomes the standard Mac operating system late this year or early in 2007. But the company’s gains do not have to mean big losses for other hardware makers, Mr. Wolf said, because they will only lose a small fraction of their market share. ‘You are starting out with a market share of 2 or 3 percent and maybe going to a market share of 6 or 7,’ he said. ‘Apple is not going to take over the world.'”

Full article here.

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  1. This will have very little effect on drawing Windows users to Apple machines. “Calm their fears?” That is a HUGE load of BS. They have no fears. They can already go to ANY Apple store and try out a Mac. They can play with Macs that their friends may have. Being able to run Windows on a Mac is for UBER geeks. That’s not a knock by the way. I’m sort of one, kind of.

    The average person will not bite at this. It’s just not a carrot on a stick.

    Some Mac users may find this useful (gamers for the most part) but the majority of people won’t. It’s a non issue with them.

  2. Over the past several months, I’ve read many a plea on this site for Apple to advertise the Mac and OSX. Guess what folks…they just did, and in a way that is classic Apple. This release has some jaws dropping. The news media, both printed and broadcast is now talking about Apple. Several fellow engineers at work have been talking about Boot Camp and are seriously considering the Mac as their next computer purchase. It appears to me that Apple is getting plenty of free advertisement from this news.

    Apple has planted the biggest trojan horse (OSX) in the industry and it’s hidden in plain sight. Providing Apple has done some serious homework to assure that Boot Camp works as stated (and the initial reports look good so far), it’s going to sway quite a few people. Curiosity will draw those people to try out OSX and satisfaction will make them switch.

    There are those, however, that won’t change no matter what Apple does (anyone thinking, “Thurrot”). Let’s face it, all the advertising in the world won’t change people like that.

  3. I work in a business employing about 40-50 people
    3 of us currently use Macs
    2 or 3 more were considering a Mac
    Since Yesterday at least a further 3 more will buy a Mac as their next PC
    If I go out of my way when I speak to those I do not see on a daily basis that will easily increase to 10, 15 or more

    Can anyone say ‘Paradigm Shift’

    Magic word Freedom

  4. I wish I could get a REALLY powerful Apple computer to run Autocad on. When will the new professional machines arrive?

    I need dual monitors and as I see it now there are none available that will run Windows.

    But I’m thinking about getting an iMac for at home just to give it a try anyway.

  5. Overheard in a restaurant last week.

    “Switch to a Mac? How can they be superior, there isn’t even a floppy drive!”


    Please tell me you’re joking. That’s almost stupid enough to be believable. I call bullshit.

  6. Jack wrote:

    “Apple needs to redesign Boot Camp. OS X should load first…then if you want to use windows click on an icon in the dock. OS X should always be the main boot of a Mac. Fix this Apple we know you can.”

    Jack, if someone wants their Mac to boot with Windows by default, will that hurt Apple’s bottom line? No. Instead, Apple makes a sale to someone who might have otherwise purchased another PC.

    You and I know how much better OS X is, but why force a customer to boot it if they would prefer Windows? I think it’s great that Apple lets you choose which OS to boot into. I’m picturing a company that wants to go all Mac but requires a few Windows workstations for some custom application. They can still go all Mac, and Apple still makes the sale.

    I very excited for Apple. They know the risks, but they also have a much better picture of potential rewards than we do.

    For my own part, I very excited to have a Mac than can now run ANY application natively. Maybe I won’t, but at least I know I can.


  7. I was in the apple store yesterday… an old geezer (about my age) came in and said…”I used to use a mac, but have not been able to use one since my work went windows many years ago… I heard about boot camp… I am ready to go back to mac… I’ve been out of it for a while… show me what you have” This is just the beginning…

  8. Quick Math:

    1. Apple is 30 (1976-2006)
    2. Microsoft is 25 (1981-2006 counting from DOS 1.0)
    3. Vista is 6 years late (XP 2001 to Vista 2007)

    Q: What percentage of the total life of the Personal Computer has MS been without their latest OS?

    A: 24% (6/25)

    Nearly a quarter of the life of the industry MS has been out of the game, the the percentage is rising. I’m not sure when Apple introduced Tiger to do that calculation but it has probably only ever been less than 6% (2yrs/30). I know these figures are meaningless and reduce over time, but useful to know how much the Vista gap is in PC-years.

  9. It should be noted that there are some – albeit not that many – applications in the Windows world that refuse to play nicely in a virtualised environment, so Boot Camp is a clever way of getting those users if they are interested in switching.

    Additionally, announcements like Parallels Workstation help to create a complete set of choices for Macintosh users: choices which may well be enhanced if the rumours of virtualisation technology being built into Leopard (and by inference, Leopard Server) turn out to be true.

    Apple is slowly positioning the Macintosh to be the Swiss Army Knife of client computing: the migration to Intel created a situation where they eliminated the little-endian/big-endian problem and the emulation problem in a single strategic move.

    Does anybody really believe that the move to Intel and the rumoured virtualisation technology in Leopard really came into Apple’s corporate head less than 12 months ago? I suspect that the major functionality roadmap for Leopard was probably agreed whilst Tiger was in early development, and the opportunity for a virtualisation element – if true – was actually one of many ingredients that acted as a catalyst for change.

    With all of these developments, it becomes clear that Apple is no longer satisfied with owning 100% of the Macintosh market: It is probably after the top 10% of the PC market as well. Such a target would probably mean that Apple is looking for around 15% market share in the USA alone within three years, numbers that would have seemed impossible prior to SPJ’s return.

    In all of this, we should not underestimate the importance of the iPod!

    The iPod family has – in its own way – completed its mission: it has made Apple relevant again, it has generated free publicity and – most importantly – it has given Apple a revenue safety-net which has enabled the company to think creatively about how to stay in existence for another 30 years. All of the moves of the last eighteen months have been partially facilitated by the iPod’s success in winning attention from the Windows user community which makes Dell’s failure to market the DJ even more damaging: firstly, they got screwed by producing a product that nobody wanted and now – as a result of the success – they are going to probably lose a significant amount of their PC business.

    It’s a pleasure to watch genius in action…

  10. From the summary: Mr. Wolf calculates that Apple’s biggest market share gains will be among users at home…

    Riiiiiight. Bob McHomeuser is going to shell out an extra $200 for a box of Windows XP and install it himself.

    Not gonna happen, folks. “Home users” don’t install operating systems. Hell, most of ’em don’t even upgrade the one the computer comes with!

    No, the biggest impact will be among PC game fanatics (who are a small fraction of “home users”), and office workers who will be able to convince their boss to let them have a Mac.

  11. MCCFR

    You are right on the fact that this is not just 12 mo. old. Stevie wanted to go to Intel about 4 years ago, but IBM talked him into this new faster processer that never came to pass.

    The way I see it, this notion of the current changes, was possibly in the works for far longer than 12 months. Althought to go against this is that Steve was looking for faster processors at the time, and not cross compatibility. But if one had a faster processor, virtualization would have been faster, and the same might have been achieved.

    Still need more available software for the macOS for there to be broader adaptation.

    MDN “here” Here we go.

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