Apple launches a missle at Microsoft with Boot Camp

“Apple launched a missile at Redmond today by releasing software called Boot Camp that allows its super sexy new Intel-based hardware to run Windows XP. For some reason we thought it was going to be the other way around. We imagined the first bomb would be Apple releasing a version of OS X that played on standard Wintel computers which shows how much we know. Is Apple a hardware company or a software company? Boot Camp would seem to imply that they’re first and foremost a hardware company,” Dan Gonsiorowski writes for Seattlest.

Imagine that “you’re a gamer and you dig sexy computers so, man, those Macs do look good. What to do, what to do… Boot Camp. A lot of gamers are going to buy Macs and run Windows XP on them and what that means to Redmond’s bottom line remains to be seen,” Gonsiorowski writes.

Full article here.

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Related articles:
PC Mag wag: Is Boot Camp the end of Apple? – April 05, 2006
Macs that run Windows: The New Trojan Wars – April 05, 2006
Boot Camp: Apple’s Trojan horse into the enterprise market? – April 05, 2006
How to run Microsoft Windows XP on an Intel-based Macintosh with Boot Camp – April 05, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Apple’s ‘Boot Camp’ is bad news for Windows-only PC box assemblers – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Apple shares surge over 6-percent in early trading on ‘Boot Camp’ news – April 05, 2006
Apple introduces Boot Camp: public beta software enables Intel-based Macs to run Windows XP – April 05, 2006


  1. A lot of gamers are going to buy Macs and run Windows XP on them and what that means to Redmond’s bottom line remains to be seen,” Gonsiorowski writes.

    Shouldn’t mean much until the PC games that gamers covet the most are ported to MacOSX. At that point, sales of retail copies of Windows will start dropping off, as will Windows powered PCs. Two years?

  2. why does everybody say theres no games on macs, im not a big game player but the major titles all seem to come out (if sometimes a bit late) why do people pay thousands to play games on computers when consoles have so much power (directed at game playing) for such a small price and an endless list of games. – and dont they make xbox 360 games on quad g5s anyway, cant imagine that there hard to port (ppc anyway).

  3. Agreed Gregg, 2 years maybe 3 and the likes of Dull and HP will probably be squeezed so tight they will merge until they fold altogether… interesting move by Apple…
    I like it…

  4. Why is this a shot at Redmond? All Microsoft will be hurt in this is having to hire extra staff to manage Windows box sales. As for gamers, hardcore gamers don’t want an iMac for games anyway, they want a custom machine with the best video cards and the ability to upgrade the card later, something an iMac can’t provide. Maybe the new PowerMacs (or Mac Pros), whenever they come out.

    Microsoft may be looking down the road and concerned if too many people switch to Mac, but they’re far more concerned about Apple’s iPod, iTMS, and Apple’s next move into the living room than Macs that can dual boot or even virtualize Windows.

  5. games on PCs are not selling at the same rate as dedicated gaming systems. Combine all the games sold for Nintendo, Playstation, XBox and some other handhelds and they total much more than games sold exclusively for use on PC’s. So it’s not about gaming.

    The most likely outcome is always based on human nature.

    Do most people like to change? Not unless they are forced.
    There’s an argument to be made that for SOME people Windows HAS forced them…but for most… it works ok. They don’t push it to the limit, don’t make many changes, and just use their machines for the software that came with it or for a specialized purpose. So there will be some erosion for Dell and HP (more for HP since they advertise less) at the low end especially since the intel mac mini’s DO include some exclusive and well crafted software in the form of iLife. Elegant and dead simple to use. But this is more of trial balloon to get people ready for Apple’s push into the world of Enterprise computing. You can expect to see an Apple version of an Exchange server sometime around the Leopard release. At that point on both the consumer and business fronts, Apple will have completely flanked Microsoft and it’s market share will grow as a HARDWARE maker since they offer a BIGGER solution that truly accomodates everyone who wants to use a computer.

  6. lbuschjr is spot-on! MSFT must appreciate having the additional market of Macs for Windows. They make good $$ selling office for Mac, now they sell Windows for Intel Macs as well.

    …until conceivably folks buy macs for windows, get exposed to OS X and then switch…

  7. Apple is one of the few companies still using the same hardware/software model of the 60s and 70s:

    The OS is there for the sole purpose of selling the hardware. The only purpose of VMS was to sell VAXes. The only purpoose of Cray switching from COS to UNICOS was to sell more Crays. There are dozens of historical examples like this.

    IBM (and the IBM clones) and Microsoft changed this model for most hardware vendors. Even IBM’s leading OSes for thier servers is more often than not UNIX or Linux based rather than something IBM has spent billions developing.

    Apple still uses its OS to sell its hardware. Mac OS X does a respectable job at that. Extending the capability to include Windows will sell more hardware.

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