“Boot Camp could give enterprise customers a reason to give Apple a try in the enterprise. There’s an ROI case to be made,” Larry Dignan writes for eWeek. “The whole idea of booting Windows XP on a Mac may seem counterintuitive to hardcore Macheads. The reaction goes something like this: ‘Why in the world would anyone want Windows XP anyway since OS X is so much better?'”
Those that are “running the technology infrastructure for corporations of all sizes from the large multinationals through the middle and down to SMBs… the CIOs and CTOs at a company near you—need a hedge if they are ever going to introduce Apple into the enterprise beyond a few token PowerBooks,” Dignan writes. “Boot Camp is that hedge. CIOs have a lot invested in Windows and aren’t going to junk the OS for Apple. However, if a CIO can get a twofer—Windows XP and Mac OS on one machine—a flyer may make some sense.”
Dignan writes, “There’s an ROI case to be made if Apple chooses to make it.”
Among the arguments:
• Security: Windows is a target for hackers. Therefore, if you use Windows you’re a target too. Meanwhile, Microsoft isn’t even sure what can be done about malware. Move to the Mac; you’re less of a target—for now at least.
• Apple’s OS X is built on Unix, which most corporations are very familiar with. So a switch isn’t as painful as it once was. The Wall Street Journal reported on April 3 that Japan’s Aozora Bank is dumping 2,300 PCs for Macs.
• Your Windows applications will run just fine.
• It’s a twofer. Why not open your options—and perhaps get negotiating leverage against Microsoft—by dabbling in Apple?
• Customer loyalty: If you give employees snazzy hardware, they will be more loyal to the company. OK, that’s a reach, but I’ve seen worse ROI cases made.
Dignan writes, “Chatter will abound today about how Boot Camp is a Trojan horse for growing Apple’s consumer market share… But Trojan horses come in various flavors. This one may be for the enterprise.”
More in the full article here.
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How to run Microsoft Windows XP on an Intel-based Macintosh with Boot Camp – April 05, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Apple’s ‘Boot Camp’ is bad news for Windows-only PC box assemblers – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Apple shares surge over 6-percent in early trading on ‘Boot Camp’ news – April 05, 2006
Apple introduces Boot Camp: public beta software enables Intel-based Macs to run Windows XP – April 05, 2006