Boot Camp: Apple’s Trojan horse into the enterprise market?

“Boot Camp could give enterprise customers a reason to give Apple a try in the enterprise. There’s an ROI case to be made,” Larry Dignan writes for eWeek. “The whole idea of booting Windows XP on a Mac may seem counterintuitive to hardcore Macheads. The reaction goes something like this: ‘Why in the world would anyone want Windows XP anyway since OS X is so much better?'”

Those that are “running the technology infrastructure for corporations of all sizes from the large multinationals through the middle and down to SMBs… the CIOs and CTOs at a company near you—need a hedge if they are ever going to introduce Apple into the enterprise beyond a few token PowerBooks,” Dignan writes. “Boot Camp is that hedge. CIOs have a lot invested in Windows and aren’t going to junk the OS for Apple. However, if a CIO can get a twofer—Windows XP and Mac OS on one machine—a flyer may make some sense.”

Dignan writes, “There’s an ROI case to be made if Apple chooses to make it.”

Among the arguments:
• Security: Windows is a target for hackers. Therefore, if you use Windows you’re a target too. Meanwhile, Microsoft isn’t even sure what can be done about malware. Move to the Mac; you’re less of a target—for now at least.
• Apple’s OS X is built on Unix, which most corporations are very familiar with. So a switch isn’t as painful as it once was. The Wall Street Journal reported on April 3 that Japan’s Aozora Bank is dumping 2,300 PCs for Macs.
• Your Windows applications will run just fine.
• It’s a twofer. Why not open your options—and perhaps get negotiating leverage against Microsoft—by dabbling in Apple?
• Customer loyalty: If you give employees snazzy hardware, they will be more loyal to the company. OK, that’s a reach, but I’ve seen worse ROI cases made.

Dignan writes, “Chatter will abound today about how Boot Camp is a Trojan horse for growing Apple’s consumer market share… But Trojan horses come in various flavors. This one may be for the enterprise.”

More in the full article here.

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Related articles:
How to run Microsoft Windows XP on an Intel-based Macintosh with Boot Camp – April 05, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Apple’s ‘Boot Camp’ is bad news for Windows-only PC box assemblers – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Apple shares surge over 6-percent in early trading on ‘Boot Camp’ news – April 05, 2006
Apple introduces Boot Camp: public beta software enables Intel-based Macs to run Windows XP – April 05, 2006


  1. I’m sick of the press saying that Apple’s core users are against the idea of being able to boot Windows on a Mac.

    Once again, “journalists” have no idea how to research an article, they just go for the obvious choice.

    The truth is that 95% or more of Mac users, die-hard or not, see this as a way to remove the final barrier when trying to get someone to switch from the horror of Windows.

    We recognize, and apparently the idiots on Wall Street do too, that this was the only reason for someone to not buy a Mac – you couldn’t be sure to run everything you owned or might want to own. The game is over. I am emailing friend’s like crazy and am going to call several people to tell them the good news.

  2. The problem is the closed minded attitude of the tech school droputs that fill America’s enterprise IT groups. Macs are for “artsy’ type people, and therefore aren’t “serious” computers to actualy use for anything but painting pretty pictures.

  3. I know this is only a first step. The target still needs to be able to have both OS’s open at the same time and switch between the two without the risk of viruses from one OS causing harm to the other.

    “Customer loyalty: If you give employees snazzy hardware, they will be more loyal to the company. OK, that’s a reach”

    Employee loyalty isn’t as much of a reach as you think. Getting managers to understand that, now THAT’S A REACH!

  4. Informed: “I find Apple’s rapid sink to middle of the technology spectrum to be depressing.”

    That’s ridiculous. Apple will rise even further to the top with this move.

    MW: “think”

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