Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share

“Apple, the computer maker, today shocked its army of fans by unveiling software that will let its newest Macintosh machines run Windows, the operating system developed by arch-rival Microsoft. The watershed decision could help Apple to dramatically expand its share of the computer market. The company has already seen sales of its computers boosted by the massive popularity of its iPod music player, dubbed the ‘halo effect’ by analysts,” Rhys Blakely writes for The Times. “The company said a trial version of the software, called Boot Camp, will be available as a free download… The program will also be built into Leopard, the next version of Apple’s own operating system, which is due to be unveiled in August.”

“Boot Camp will work on the recently unveiled new generation of super-fast Apple computers, the first to use processors built by Intel, the world’s largest chip maker. Apple is eventually expected to build all of its computers to run on Intel chips,” Blakely writes. “However, users will have to buy their own copy of Windows first… Apple, mindful that many of its customers have been fierce critics of Microsoft products, sought to downplay the move. The company said it still considers its own operating software easier to use and more reliable than Windows. Apple aficionados have long criticised Windows’ alleged shortcomings, especially on security issues… Apple did not say if there would be future updates to Boot Camp, or if the software would allow Mac computers to run Vista, Microsoft’s recently delayed upgrade of the Windows operating system that is now set for release to consumers in January 2007.”

Full article here.

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Related articles:
Apple’s ‘Boot Camp’ is bad news for Windows-only PC box assemblers – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Apple shares surge over 6-percent in early trading on ‘Boot Camp’ news – April 05, 2006
Apple introduces Boot Camp: public beta software enables Intel-based Macs to run Windows XP – April 05, 2006


  1. Nope, watershed was the correct term.. It means a turning point in a series of events. Although… windfall is sure to be applicable as well ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. “…the company did not say if the software would allow Mac computers to run Vista, Microsoft’s recently delayed upgrade of the Windows operating system that is now set for release to consumers in January 2007.”

    it does however give this indication from the bootcamp hompage…

    EFI and BIOS

    Macs use an ultra-modern industry standard technology called EFI to handle booting. Sadly, Windows XP, and even the upcoming Vista, are stuck in the 1980s with old-fashioned BIOS. But with Boot Camp, the Mac can operate smoothly in both centuries.

  3. Seems like AAPL has tested the limits of Yahoo Finance stock page. It’s showing a one-time stock trade at around 11:30AM of FOUR BILLION shares of AAPL. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    They must still be running those old Pentium chips that had the math problem.

    (APPL is up to $66.17, up $5.00, or 8.2%)

  4. The holy grail is when developers create universal apps for OS X (power pc, intel) and Windows. Eventually windows will surely come to its death, untill we see them try and start from scratch, except already 10 years behind by then. Its a revolution of whispers, and the whispers are getting louder and more provocative.

  5. i would not be too quick to think this such totally good news….. for sure more people might buy macs but with having to reboot all the time many may well just stick to what they windows and also does this not give developers an option to not bother with mac software… more likely the smaller guys granted, but still surely the idea is increase developer interest not give them an option to cop out….

    my personal fear is that most people who use windows do so because they have to or dont think about it much, just like alot of people buy a car for a purpose and really what it looks like etc is of little importance, to these people the beauty and advantages of mac may not be apparent…. so rebooting all the time would jsut be a bore………

    i think running windows programmes inside OSx is the way to go…… so they are getting used to the mac OS, are not buying MS software, and maybe avoid the security fears as well.

  6. Like it or not, this is the single most important announcement that Apple has ever made in terms of reaching the masses and increasing marketshare.

    I personally have no need for Windows, but a very large percentage of computer users do… As of today, there is absolutely NO advantage of owning a PC over a Mac..

    In addition to the worlds best designed hardware and operating system (OSX,) Macs can now run every software application ever made for Windows natively.

    With prices starting at $599 this will go down as Apple’s greatest move ever.

  7. Hilarious!

    While geeks were out there trying hard to get XP to run on a Mac, Apple quietly went about making a solution for the rest of us (i.e. non-geeks).

    Well, now there’s NO WAY I’m letting my wife buy a PC to run AutoCad!

    Excellent. I just hope all the viruses can’t start to affect your Mac partition if you’re sharing files between platforms. It is Windows after all. Does anyone know about that situation?

  8. Every PC user I have ever talked to about switching to the Mac mentions first and foremost the investment in software that they would have to re-purchase. That’s why the best strategy for Apple is a combination of either VM emulation or Darwine for the short term and the Yellow Box development environment for the long term. Then PC owners pay little or no extra cost to switch to the Mac and developers have little or no overhead costs in developing for both Mac and Windows. Both situations bode extremely well for Apple. We may well see the day when almost every application is cross-platform.

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