Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share

“Apple, the computer maker, today shocked its army of fans by unveiling software that will let its newest Macintosh machines run Windows, the operating system developed by arch-rival Microsoft. The watershed decision could help Apple to dramatically expand its share of the computer market. The company has already seen sales of its computers boosted by the massive popularity of its iPod music player, dubbed the ‘halo effect’ by analysts,” Rhys Blakely writes for The Times. “The company said a trial version of the software, called Boot Camp, will be available as a free download… The program will also be built into Leopard, the next version of Apple’s own operating system, which is due to be unveiled in August.”

“Boot Camp will work on the recently unveiled new generation of super-fast Apple computers, the first to use processors built by Intel, the world’s largest chip maker. Apple is eventually expected to build all of its computers to run on Intel chips,” Blakely writes. “However, users will have to buy their own copy of Windows first… Apple, mindful that many of its customers have been fierce critics of Microsoft products, sought to downplay the move. The company said it still considers its own operating software easier to use and more reliable than Windows. Apple aficionados have long criticised Windows’ alleged shortcomings, especially on security issues… Apple did not say if there would be future updates to Boot Camp, or if the software would allow Mac computers to run Vista, Microsoft’s recently delayed upgrade of the Windows operating system that is now set for release to consumers in January 2007.”

Full article here.

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36 Comments

  1. Nope, watershed was the correct term.. It means a turning point in a series of events. Although… windfall is sure to be applicable as well ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. “…the company did not say if the software would allow Mac computers to run Vista, Microsoft’s recently delayed upgrade of the Windows operating system that is now set for release to consumers in January 2007.”

    it does however give this indication from the bootcamp hompage…

    EFI and BIOS

    Macs use an ultra-modern industry standard technology called EFI to handle booting. Sadly, Windows XP, and even the upcoming Vista, are stuck in the 1980s with old-fashioned BIOS. But with Boot Camp, the Mac can operate smoothly in both centuries.

  3. Seems like AAPL has tested the limits of Yahoo Finance stock page. It’s showing a one-time stock trade at around 11:30AM of FOUR BILLION shares of AAPL. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    They must still be running those old Pentium chips that had the math problem.

    (APPL is up to $66.17, up $5.00, or 8.2%)

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