Apple shares surge over 6-percent in early trading on ‘Boot Camp’ news

Shares of Apple computer rose $3.79 or 6.20% in early NASDAQ trading today to hit $64.96 on heavy volume of 26,938,348 shares after Apple this morning released “Boot Camp” which Apple will include in the next major release of Mac OS X, Leopard, that lets usersu install and run the Windows XP operating system on Macs.

Apple’s web site states, “Called Boot Camp (for now), you can download a public beta today.”

More info on Boot Camp and download link here.

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Related article:
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Apple introduces Boot Camp: public beta software enables Intel-based Macs to run Windows XP – April 05, 2006

27 Comments

  1. I like the way in which Apple keeps jabbing that sword into Microsoft’s underbelly even when they’re down, just because it’s a fun thing to do. Kind of reminds me of Mal from the “Shindig” episode of Firefly. To wit:

    (From Apple’s site)

    EFI and BIOS
    Macs use an ultra-modern industry standard technology called EFI to handle booting. Sadly, Windows XP, and even the upcoming Vista, are stuck in the 1980s with old-fashioned BIOS. But with Boot Camp, the Mac can operate smoothly in both centuries.

    Word to the Wise
    Windows running on a Mac is like Windows running on a PC. That means it’ll be subject to the same attacks that plague the Windows world. So be sure to keep it updated with the latest Microsoft Windows security fixes.

    And perhaps the best:

    What you’ll need
    A printer for the instructions (You’ll want to print them before installing Windows, really.)

    I love Apple!

  2. Pixar, take a look, AAPL is already on the way back down.

    Short? I did smarty pants. I’m already back out of it with a hair over $27,000 in profit (after over $10K in taxes).

    But don’t worry, I’ve still got long term AAPL positions which I’ve been riding since it was $13.

  3. whats this uproar all about? you could always run windows on a mac. you just had to buy virtual pc for 129 and own a copy of windows XP. are these 129 dollars such a big difference? do you really think people bought pc instead of macs because they didnt want to spend 129 for the emulation software? i dont want to piss on the parade but i am afraid that doesnt change much. as much as i would want it to.

  4. ralph from berlin,
    with emulation, you don’t catch the gamers. Emulation is lame. This way, Win will run in a separate partition, not compromise the MacOS partition, and it will crash at native speeds.
    Nothing that I would get my pants wet over, but for some people it may make the difference.

  5. http://www.apple.com/macosx/bootcamp/

    There is some fairly snarky language on the about page. Funny!

    “Word to the Wise
    Windows running on a Mac is like Windows running on a PC. That means it’ll be subject to the same attacks that plague the Windows world.”

    “EFI and BIOS
    Macs use an ultra-modern industry standard technology called EFI to handle booting. Sadly, Windows XP, and even the upcoming Vista, are stuck in the 1980s with old-fashioned BIOS. But with Boot Camp, the Mac can operate smoothly in both centuries.”

    “What you’ll need
    ….A printer for the instructions (You’ll want to print them before installing Windows, really.)”

    This is good news to a point, but what’s really wanted to make businesses sit up and beg is the Red Box, Windows running natively under OS X as an app, so that data can be moved back and forth between enviroments. Maybe for 10.6, after OpenOffice is ready to take on Office.

  6. First off I’m not a raving apple buyer but AAPL is a buy at this point here is why.

    Due to the switch to Intel Apple after completing the switch they will enjoy higher profit margins on their machines as a result of using more industry standard components and mass produced cheaper hardware.

    With the new dual boot option apple is not going to take over the market, it will however increase its market share form 4% now to 6% or more by the end of 07. So in the next two years apple will double their computer sales from 6 Million to 12 Million. Then sales will taper off as the potential buyers that wanted Macs but wouldn’t get them because of needing windows compatibility have switched to Apple hardware. You have to realize that there are only small markets that will make the switch, Education, Gamers, Graphics Departments, some small and mid sized business. Apple will not be-able to compete in the low cost market nor will apple compete in the large corporate market where large contracts are handed out. Because of this Apple should reach a $150 January 08 Price target.

    For those of you looking for different types of Apple investments check out
    https://www.prosper.com/public/groups/group_home.aspx?group_short_name=Apple

  7. I’m skeptical of this move. I’m not sure if I like it or not. OS X already reads NTFS USB drives (for those who need to transfer data). Some people are going to love this option for the one (or more) killer apps/games they need to run in Windows, but it still doesn’t sit well with me for some reason. Time will tell – I’m sure SJ has his reasons for it. I can see it boosting CONSUMER Mac sales in the short term possibly. I suppose that IS the only reason. The corporate world is not the target for this move. It’s consumer (home) buyers this will appeal to. Am I the only one who feels uneasy about this? I’m not a Mac snob by any means – it just FEELS weird. I’ll keep am open mind for now, but this will also have the effect of filling Microsoft’s coffers even more. You can get XP(not pro) for about $100.00 a pop. Bill and Stevie B have to be loving this – they will be selling more copies of Windows! – for now anyway.

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