Apple introduces Boot Camp: public beta software enables Intel-based Macs to run Windows XP

Apple today introduced Boot Camp, public beta software that enables Intel-based Macs to run Windows XP. Available as a download beginning today, Boot Camp allows users with a Microsoft Windows XP installation disc to install Windows XP on an Intel-based Mac, and once installation is complete, users can restart their computer to run either Mac OS X or Windows XP. Boot Camp will be a feature in “Leopard,” Apple’s next major release of Mac OS X, that will be previewed at Apple’s Worldwide Developer Conference in August.

“Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple’s superior hardware now that we use Intel processors,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, in the press release. “We think Boot Camp makes the Mac even more appealing to Windows users considering making the switch.”

Boot Camp simplifies Windows installation on an Intel-based Mac by providing a simple graphical step-by-step assistant application to dynamically create a second partition on the hard drive for Windows, to burn a CD with all the necessary Windows drivers, and to install Windows from a Windows XP installation CD. After installation is complete, users can choose to run either Mac OS X or Windows when they restart their computer.

Funny Apple notes on the Boot Camp web page include:
EFI and BIOS – Macs use an ultra-modern industry standard technology called EFI to handle booting. Sadly, Windows XP, and even the upcoming Vista, are stuck in the 1980s with old-fashioned BIOS. But with Boot Camp, the Mac can operate smoothly in both centuries.

Word to the Wise – Windows running on a Mac is like Windows running on a PC. That means it’ll be subject to the same attacks that plague the Windows world. So be sure to keep it updated with the latest Microsoft Windows security fixes.

The public beta of Boot Camp is available immediately as a download, and is preview software licensed for use on a trial basis for a limited time. The final version of Boot Camp will be available as a feature in the upcoming Mac OS X version 10.5 “Leopard.” Apple does not provide support for installing or running Boot Camp and does not sell or support Microsoft Windows software. Apple welcomes user feedback on Boot Camp at:

Boot Camp requires an Intel-based Mac with a USB keyboard and mouse, or a built-in keyboard and TrackPad; Mac OS X version 10.4.6 or later; the latest firmware update; at least 10GB of free space on the startup disk; a blank recordable CD or DVD; and single-disc version of Windows XP Home Edition or Professional with Service Pack 2 or later.

More info about Apple’s Boot Camp public beta and download link here.

MacDailyNews Take: Welcome to “Embrace and extinguish,” Apple-style. The war ain’t over, folks. It never was. Now, a new chapter begins and today’s shot will be heard around the world! Don’t you just love the smell of napalm in the morning?

This doesn’t hurt Microsoft (yet), but it absolutely puts Dell, HP, Lenovo, Toshiba, etc. into a world of pain.

Why buy a Dell when Apple’s Intel-based Macs will run both Mac OS X and Windows? As we wrote way back on June 8, 2005: Oh, so one could buy a Mac and run both Windows and Mac OS X or buy a Dell and only be able to run Windows. Muahahahahah! So, can anyone explain why would anyone in their right mind would buy a Dell or any other Wintel box assembler’s kit again? This is shaping up to become a “license Mac OS X or die” problem for the Dells of the world. But, what if Steve Jobs doesn’t feel like licensing Mac OS X? Checkmate. Is it too early to suggest that Michael Dell shut down the company and give the money back to shareholders?

Wait until Wall Street figures this one out.

As we wrote in a MacDailyNews Take on May 9, 2005:“The war isn’t over until there’s a surrender. Apple’s still here and the Mac platform is growing and advancing, not shrinking and retreating. As long as Apple makes Macs, as Yogi said, ‘It ain’t over ’til it’s over.’ PCs are turned over every few years; all it would take is for the average user to choose a Mac for their next computer and things would quickly change drastically. With Windows in disarray and Longhorn looking more like Stillborn, right now is Apple’s best time to strike and strike hard.”

Our own SteveJack wrote on December 28, 2005, “Could Steve Jobs be preparing to drop just such a bomb on the Windows box assemblers at Macworld Expo or sometime in 2006? Would he first drop just a moderately destructive atomic bomb on the likes of Dell, HP, Lenovo, Gateway, etc., leaving out the ‘Windows apps on Mac without Windows’ threat to Microsoft? Or could Jobs actually be boldly planning to drop the industry-devastating hydrogen bomb on both the Windows box assemblers and Microsoft all in one fell swoop? If a Mac could run Mac OS X and Windows, who would buy a Dell, HP, etc.? If a Mac could run Mac OS X and Windows applications without Windows, who would buy a Dell or a copy of Windows from Microsoft? And what would Microsoft be able to do about it? Drop Internet Explorer for Mac (LOL)? Drop Office for Mac? Big deal, we’ll run the Windows versions on our Macs then, if need be. Is this why Jobs has been building a world-class library of Mac-only software titles for years? Does Jobs still harbor the desire to take back the personal computer industry from Microsoft? Could that be the real reason why Jobs is undertaking the massive switch to Intel-based Macs? Or do you really think the switch to Intel-based Macs is just to get better performance per watt CPUs for Apple iBooks and PowerBooks?”

As Windows-only users buy Macs that will provide them their “comfort” of Windows, they will experience Mac OS X and use it for the excellent Mac-only applications. We all know what happens when people are given the chance to really use Macs for longer than five minutes, they usually want to buy a Mac. These new Apple Mac hardware users will start out using Windows more than Mac OS X and end up using Mac OS X exclusively. Watch and see.

While dual-booting is okay for those that need to use Windows apps, we’d still like to eventually see a solution like Darwine that runs Windows apps without Windows directly in Mac OS X. When that happens, the revenue going to Microsoft dries up and Windows’ death accelerates dramatically.

For those worried about Mac developers leaving the Mac OS X platform and just writing for Windows, we do not think that’s a real worry. Mac developers write for Mac OS X because of the numerous advantages it offers both to them and to the end user. The largest Mac developer, by the way, happens to be Apple, with many best-in-class Mac-only applications (the iLife suite, for just one example). You can’t run these on Windows and Apple isn’t about to abandon Mac OS X for Windows. Oh, sure, maybe a few smaller developers will try it, but most of the shaky Mac developers have already been weeded out during the Mac OS X transition anyway. Mac OS X is strong and getting stronger. Don’t worry about developers leaving the Mac platform for Windows; it’s not going to happen.

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