Apple iTunes Store adds ‘Season Pass’ option for ABC TV shows ‘Desperate Housewives’ and ‘Lost’

Apple has added the “Season Pass” option to their iTunes Music Store TV Shows offerings for ABC network shows “Desperate Housewives” and “Lost.” Both currently feature the “Season Pass” purchase option for US$34.99.

The “Season Pass” includes all current and future episodes of the purchased show’s season.

Earlier this month, Apple added their new “Multi-Pass” purchasing option with Comedy Central’s ‘The Daily Show with Jon Stewart’ and ‘The Colbert Report’ TV shows to their iTunes Store. The “Multi-Pass” option includes the most recent episode (if one is available) and the next 15 episodes for US$9.99.

Click here to launch iTunes Music Store to see the new “Season Pass” option for “Lost.”

Click here to launch iTunes Music Store to see the new “Season Pass” option for “Desperate Housewives.”

[Thanks to MacDailyNews Reader “jay” for the heads up.]

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Related MacDailyNews articles:
With Multi-Pass, Apple has once again turned the mobile content market on its head – March 10, 2006
Apple adds Comedy Central’s ‘The Daily Show,’ ‘The Colbert Report’ to iTunes with Multi-Pass option – March 08, 2006

40 Comments

  1. with the GROWING popularity of iTunes TV shows, this seems like a good move to test the waters.

    To those who scoff at $35 to watch a TV series, consider that it isn’t exactly an alternative to _watching_ TV – it’s a way to own the show ad infinitem and take it with you on an iPod.

    Considering Cable TV can cost well over $90 a month, paying $35 for a full season of a TV show you like, getting it delivered to you digitally the day after it airs, and not having to wait for the DVD to go on sale a year or two later – it sounds like a very reasonable option to me.

  2. Damn it ABC. DENNY CRANE. Boston Legal. Put it on there. Instead of peddling trash like desperate house whores, or George “I’m not funny” Lopez, or Commander and Cheese.

    Another idea would be a Sci-Fi pack. Battlestar, Stargate(s).

    Another smart idea would be to offer Anime via the iTunes store.

  3. What’s now obvious — and remarkable — is that Apple has had the entire introduction phase of the Video Store planned out from the beginning. From the first handful of shows to the new multipass and season pass features, the entire process has been carefully orchestrated.

    The next move is surely already being set up in Cupertino, and it will seem obvious in retrospect once it’s announced.

  4. me: “Considering Cable TV can cost well over $90 a month, paying $35 for a full season of a TV show you like….”

    You only buy cable to watch one show?
    me: “…consider that it isn’t exactly an alternative to _watching_ TV – it’s a way to own the show ad infinitem and take it with you on an iPod.”

    Buy a VCR or other recorder and tape the shows direct from your TV. And its not some compressed crappy download quality.
    People just love to find ways to waste money.

  5. wannabe – “What’s now obvious — and remarkable — is that Apple has had the entire introduction phase of the Video Store planned out from the beginning.”

    LOL ” width=”19″ height=”19″ alt=”rolleyes” style=”border:0;” />

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