“SanDisk is the second largest manufacturer of MP3 players in the US, and Eric Bone, SanDisk’s director of consumer products marketing, said this is because customers get similar performance from their products for a lower price,” Manisha Kanetkar and Ty Pendlebury report for Smarthouse in an article headlined, “Sandisk Will Eat Into Apple.”
“SanDisk is the second largest manufacturer of MP3 players in the US, and Eric Bone, SanDisk’s director of consumer products marketing, said this is because customers get similar performance from their products for a lower price,” Kanetkar and Pendlebury report. “Sandisk’s feature set is also greater than the iPod’s, and includes voice recording, FM tuner and the ability to support a greater number of music subscription services, and it’s aimed at an aggressive price point of at least $20 USD under the equivalent Apple product.”
[Bone] also said that on a recent secret shopping trip to Harvey Norman staff had admitted to a high return rate on iPods: ‘Australians are blindly paying for iPods, but my experience showed that a lot are being returned due to a problem with formats on pre-recorded libraries and, in particular, problems with WMA [Windows Media Audio].'”
Full article here.
SanDisk’s rhetoric is ratcheting up, it seems. Too bad. In the past, they seemed more rational about their distant #2 status to Apple’s iPod (Apple has sold more than 50 million iPods. SanDisk has sold only about 1 million Sansas.) Why does SanDisk consider being tied to Microsoft’s failed WMA-based Windows-only also-ran online music outfits a selling point? It hasn’t worked for anyone else. Apple’s iTunes Music Store covers both Mac and Windows users – the vast majority of the market – and offers the largest legal library of music and videos. SanDisk should stop with the FUD and try maintaining and growing their distant #2 position to Apple in more constructive ways.
The bit about the included FM tuner”is so-tired-it’s-dead. Consumers do not care. Just look at the numbers. It’s a feature without a market. If you really want FM radio on your iPod, get Apple’s iPod FM Radio Remote.
SanDisk players are incompatible with, and will not (directly) play music, videos, or TV shows purchased from Apple’s iTunes Music Store. iTunes Music Store holds approximately 80% of the legal digital online music market and is now the #7 music retailer in the U.S. (Q3 05), up from #14 (Q3 04), ahead of Tower Records, Sam Goody, and Borders, according to NPD. (November 21, 2005)
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• Connect iPod to your television set with the iPod AV Cable. Just $19.
SanDisk CEO: Apple has ‘a closed, proprietary system’ – March 13, 2006
SanDisk exec on competing with iPod: ‘Apple has always been happy with 2-3 percent of the market’ – February 28, 2006
SanDisk quietly becomes distant No. 2 to Apple in U.S. digital music player sales – February 09, 2006
Apple’s vs. Microsoft’s music DRM: whose solution supports more users? – August 17, 2005