RUMOR: Adobe Premiere to return to Apple Mac

“Sources familiar with Adobe’s plans report the company intends to release a Mac version of Production Studio 2, marking the return of Premiere to the Mac as well as the first Mac versions of Encore DVD and Audition,” Ryan Katz reports for Think Secret. “Adobe abandoned support for the Mac version of its Premiere video editing software nearly three years ago, following stiff competition from Apple’s Final Cut line that eroded Adobe’s marketshare on the Mac platform.”

“Development of Production Studio 2 is currently in early stages, with a release not expected until the second half of 2007. Given that time frame, sources have suggested the software may be released with support exclusively for Intel-based Macs in order to streamline development and optimization,” Katz reports.

Full article here.

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Related article:
Apple’s Final Cut Pro kills Adobe Premiere on Mac platform – July 07, 2003

33 Comments

  1. > Damien wrote: The integration of After Effects, Photoshop and Illustrator into Premier Pro is so seamless that it’s like you are actually using one program instead of four!

    Completely agreed.

    Integration saves alot of time and headache in the Adobe Production Bundle. There seems to be quite a bit less of the “gotchas” to have to work around.

  2. Guessing wrote: The poor fools figured out by abandoning the Mac they not only lost the Mac community, but saw their Windoze customers dump them and switch to the Mac platform to use FCP.

    Actually, with Apple supporting Adobe and competing with them at the same time, it made sense to leave the small Mac market and redistribute those resources to more lucrative apps.

    Premiere Pro – and the other bundled apps – work together amazingly well! I doubt Adobe lost more than it gained.

    Being a FCP editor, I’m actually buying a XP box just to get access to the Adobe bundle.

    As with all computers…. just another tool for me to use since I’m more interested in results than platforms.

  3. “Most motion graphics projects I work on takes weeks.”

    That’s because you do them on AE and not Motion.

    Only someone who isn’t very experienced on Motion would make a statement that it does simple things and you need AE for advanced things.

    Tell me, where in AE are there physics behaviors that, when applied too objects, interact in real time with other objects in the comp? AE doesn’t do that and that’s just one of dozens of things AE doesn’t do that Motion 2 does.

    AE’s strength is the depth of small features, not the big ones. For example, AE has a little plug-in for making text count from on number to another. Motion doesn’t. So if you need an animation with a number countdown, you can do it easily in AE because of that plug-in, not because the core application is so powerful. It’s not. It’s weak.

    It’s much easier for Apple to add motion tracking, 3D cameras, and paint than it is for Adobe to completely overhaul their entire code-base to make it work like Motion’s OpenGL-based engine.

    Gee, I can scrub my AE timeline using OpenGL at 1/2 resolution. Big deal!

    Have you guys even used Motion for a real project?

    AE 7 should be labeled AE 6.5, really. Everyone knows that. A few new wired presets and some free content and a full-screen UI does not make a 7 release, IMHO.

    BTW, Boris Continuum Complete 4 is a very nice addition to Motion 2.0.1.

  4. I use Motion 2 for my main motion graphics application and supplement it with AE for small things and bring them into Motion.

    For example, I used AE to animate a mouth by scale based on the wave of a soundtrack. I brought that in Animation codec into Motion and integrated it with characters that were animated with behaviors.

  5. Truth be told, in the four months sice I made that comment, I have used Motion extensively alongside AE. Motion is NOT a bad program, but it still doesn’t offer the features that AE (or even Cinema 4D) offers. AE7 isn’t much of an upgrade. But the question from most AE users in version 6.5 was, “What the heck could they add and keep it reasonably cheap and not hog memory?”

    “It’s much easier for Apple to add motion tracking, 3D cameras, and paint than it is for Adobe to completely overhaul their entire code-base to make it work like Motion’s OpenGL-based engine.”

    But, Apple hasn’t done that yet, have they? Maybe it’ll be in version 3? But, why wait to do that in the next version of Motion when you can do it in the AE starting two versions ago? And thre’s hardly ANYTHING on TV these days that weren’t created with 3D cameras. That’s Motion’s weakness.

    I don’t have much more to argue, though. The facts are on my side here. Look at nearly any job posting for Motion Graphics and you’ll notice that they all require AE experience. And very few of them are totally switching their AE studios to Motion from what I see. Yes, that’s because AE has a built-in audience and has been around longer. But that’s enough, isn’t it?

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