Apple jacks price of first full-length iTunes Store movie from $1.99 to $9.99

“The first ever full-length movie to appear for sale on iTunes US disappeared briefly yesterday – only to reemerge with a higher price tag,” Jonny Evans reports for Macworld UK. “Apple raised the fury of speculation surrounding its anticipated online movie distribution plans when it quietly made the Disney Channel movie, ‘High School Musical‘ for sale through its online media service, iTunes.”

“When it debuted the film was being sold at $1.99, presumably as a technology trial. It blipped briefly of the service last night, but reappeared at the same link this morning at an all-new price: $9.99,” Evans reports.

Full article here.

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Related article:
Apple offers first full-length movie for sale via iTunes Store – March 14, 2006


  1. You could buy the DVD for $10 just about, who would pay that for a low res version? TV shows are low res productions for the most part, so it doesn’t matter, plus they are only $1.99… but $10 for a movie? I’ll go get the DVD. I was hoping movies would be $5 or so, but this is the first test, so in that way, it’s good to see.

  2. 9.99!!! for a low res download that I can not burn for archival and play back reasons. If this a glimpse at Apple’s future it looks pretty crappy.

    5 bucks maybe for a movie I but I on the purchasing of movies side i am torn. If I really like hte movie and can see watching it over and over then I would pay $10+ for higher res and all the extras. If I plan on watching it only once or twice tops then i would be willing to deal with the lower res and lack of extras but I wouldn’t pay $10 for it. This is going to be the delema that download services are going to have to solve.

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