“Clearly, Intel has been in a funk lately. AMD has been hitting them so regularly that the old Intel Bunny Men are looking more like punching bags than mascots. At the Intel Developer’s Forum (IDF), where Intel talks to those who develop on their platforms, Intel went to a great deal of trouble to create the impression that they are coming back with a vengeance,” Rob Enderle writes for Designtechnica. “Uniquely to this IDF, there are strong implications for what Apple will have in the second half; for the first time in history, there is a promise that we will see the hardware OEMs (including Apple) go at each other with nearly identical technology. In addition, both Apple and Microsoft are expected to have new versions of their operating systems. It will be an interesting year.”
“It wouldn’t be IDF if there wasn’t a solid performance message. This time, Intel clearly had AMD in their sights. By a series of their products’ massive performance improvements, Intel hit the ball back into AMD’s court. With Microsoft’s Vista operating system coming out at the same time, Intel showed how they have the higher performing solution,” Enderle writes. “Clearly, we won’t know until final systems ship. But Intel presented their case strongly, suggesting they can match AMD, if not beat them.”
“Apple is now an Intel developer; while I didn’t see an Apple person at the event, I have no doubt there were several. The Apple folks aren’t stupid. Apple gets design. I have little doubt they saw a number of things from Intel and realized they now (as an Intel developer) can use any of it, too. Traditionally, the OEMs have been rather conservative when it comes to the more advanced concepts. This is why (even though Intel has done some wild things) laptops and desktops really haven’t changed much,” Enderle writes. “Apple isn’t conservative. I expect that many of the concepts we saw will be improved and released by that company in the second half. It’s worth the wait to discover whether the WinTel OEMs or Apple make the best use of this technology. I am looking forward to the fourth quarter, when we find out just how far some of these folks are willing to go. I have little doubt Apple will swing for the fences. I wonder how many of the WinTel OEMs will do the same?”
Full article here.
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