Apple iTunes music and video store takes first step toward subscription model

“Apple Computer Inc.’s iTunes music and video store on Wednesday took its first step toward a monthly subscription model with a new service called Multi-Pass that lets users buy TV shows on a monthly basis,” Reuters reports. “iTunes is launching the service in partnership with Viacom Inc.’s Comedy Central Network, which is rolling out ‘The Daily Show with Jon Stewart’ and ‘The Colbert Report’ on the service. Fans will be able to buy the next month’s series of 16 new episodes via Multi-Pass for $9.99, or to pay $1.99 per episode. Four episodes air each week and viewers can download each episode after it’s been broadcast.”

“Apple has so far resisted calls from media companies and competitors to adopt a monthly subscription fee favored by the likes of Napster and Real Networks Inc.’s Rhapsody, preferring an a la carte download model where music tracks cost 99 cents and videos $1.99,” Reuters reports. “Videos downloaded from the iTunes Music Store can be played back on a personal computer or an Apple iPod portable media player, among other devices. More than 8 million videos have been sold since it launched at the end of last year.”

Full article here.

MacDailyNews Take: Make that “more than 15 million videos purchased and downloaded” since it launched. Ever notice that mistakes about Apple usually shortchange the company and rarely overstate figures? We have. With that said and duly corrected, the importance of Apple’s new “Multi-Pass” volume-discount option probably cannot be overstated.

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Related articles:
Comedy Central’s iTunes Music Store press release – March 08, 2006
Apple adds Comedy Central’s ‘The Daily Show,’ ‘The Colbert Report’ to iTunes with Multi-Pass option – March 08, 2006


  1. There’s more…

    Rush Limbaugh announced at the beginning of his show today that his paid podcast will be available Monday through iTunes. This is the beginning of subscription and pay to listen podcasts, not just videos and such.

    This could be a major revenue stream. It was also nice to hear Rush speak highly of the iPod, iTunes, and Apple– he’s a real fan.

  2. Rush may be a fan of the iPod but he’s a bigger fan of CASH. This is where it always starts, let’s see how I can make more CASH, sigh… it’s the American way. I didn’t listen to Rush before Podcasting and I’ll definitely not listen to him now.

    MDN magic word: “amount” as in CASH

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