“Apple Computer Inc.’s iTunes music and video store on Wednesday took its first step toward a monthly subscription model with a new service called Multi-Pass that lets users buy TV shows on a monthly basis,” Reuters reports. “iTunes is launching the service in partnership with Viacom Inc.’s Comedy Central Network, which is rolling out ‘The Daily Show with Jon Stewart’ and ‘The Colbert Report’ on the service. Fans will be able to buy the next month’s series of 16 new episodes via Multi-Pass for $9.99, or to pay $1.99 per episode. Four episodes air each week and viewers can download each episode after it’s been broadcast.”
“Apple has so far resisted calls from media companies and competitors to adopt a monthly subscription fee favored by the likes of Napster and Real Networks Inc.’s Rhapsody, preferring an a la carte download model where music tracks cost 99 cents and videos $1.99,” Reuters reports. “Videos downloaded from the iTunes Music Store can be played back on a personal computer or an Apple iPod portable media player, among other devices. More than 8 million videos have been sold since it launched at the end of last year.”
Full article here.
MacDailyNews Take: Make that “more than 15 million videos purchased and downloaded” since it launched. Ever notice that mistakes about Apple usually shortchange the company and rarely overstate figures? We have. With that said and duly corrected, the importance of Apple’s new “Multi-Pass” volume-discount option probably cannot be overstated.
• Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
• Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
• MacBook Pro. The first Mac notebook built upon Intel Core Duo with iLife ’06, Front Row and built-in iSight. Starting at $1999. Free shipping.
• iMac. Twice as amazing — Intel Core Duo, iLife ’06, Front Row media experience, Apple Remote, built-in iSight. Starting at $1299. Free shipping.
• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
• iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.
Comedy Central’s iTunes Music Store press release – March 08, 2006
Apple adds Comedy Central’s ‘The Daily Show,’ ‘The Colbert Report’ to iTunes with Multi-Pass option – March 08, 2006