“Cingular is expected to announce on Tuesday an on-demand mobile TV service that runs over its new 3G wireless network,” Marguerite Reardon reports for CNET News. “The service–called Cingular Video–allows viewers to select short three- to five-minute clips from 18 different channels, including selections from shows airing on the Cartoon Network, NBC and ESPN. Cingular has also partnered with media companies to offer exclusive content from sources such as Fox News, which will offer short clips of news, and HBO, which will offer clips of ‘The Sopranos,’ ‘Sex and the City,’ ‘Curb Your Enthusiasm’ and ‘Entourage.'”
“Cingular Video will be available free of charge to Cingular customers purchasing an unlimited 3G data package, which costs $19.99 per month. The data package also allows for unlimited text messaging, e-mailing and picture sharing over the network. To receive clips from HBO, customers will have to subscribe to a premium channel, which costs $4.99 per month,” Reardon reports. “Mobile operators, such as Cingular, are hoping mobile TV is a big hit with consumers… But some studies suggest that Americans may not be interested watching TV on their cell phones. About 75 percent of roughly 1,000 people polled said they had no interest in watching TV on their cells, according to a survey conducted by RBC Capital Markets.”
Full article here.
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