Apple CEO Jobs’ announcements last week interesting because of what he chose not to say

“When I covered Apple’s first iPod announcement in 2001, it was unlike anything I had seen in my three years of covering MP3 players — and the iPod wasn’t too shabby, either.
Steve Jobs plays the tech press like his pal Yo Yo plays the cello. I was blown away by the magnitude of the event and all the hooting and hollering from my normally sedate colleagues, who were indistinguishable in their enthusiasm from the Apple acolytes in the audience. But most importantly, I was impressed by the Mac-only iPod, which was leaps and bounds ahead of the competition with its 1.8-inch hard drive and groundbreaking design,” Eliot Van Buskirk writes for Wired News. “That first iPod announcement was probably the most important press event I have ever attended, so the hype surrounding it made sense. But Jobs’ cultivated mystique seems a little forced when he has nothing more to talk about than a mini Intel computer, leather iPod cases and the iPod hi-fi boom box.”

Van Buskirk writes, “That’s not to say Jobs didn’t say anything last week — in the midst of the drab mentions of accessories and Intel-inside processing power increases were a couple of kernels of genuine interest, mainly revolving around what he chose not to do and say… Perhaps the real meat of last week’s Apple announcement is that the digital home may end up seeded with computers rather than the specialized networked entertainment devices the folks at CES have been talking about for years.”

Full article here.

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Related articles:
Apple introduces new Intel-based Mac mini – February 28, 2006
Apple debuts iPod Hi-Fi speaker system, leather cases for 5G iPod, iPod nano – February 28, 2006

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