Apple takes No. 1 spot in western Europe education; next step: overcome corporate IT ‘mistrust’

Mark Rogers, Apple Computer’s UK managing director, “has good reason to be ebullient,” Graham Stewart reports for The Scotsman. “Apple has recently displaced the PC manufacturer Dell to take the No1 spot in western Europe, with a market share of 15.2%… ‘We’re very pleased with the progress we’re making in education,’ says Rogers. ‘It’s only in the last few years that we have emerged in Europe, and we’re seeing a similar increase in our share in the UK [which stands at 12.5%].’ Rogers says the iPod ‘halo effect’ is partly responsible for this upturn. ‘We’re seeing the iPod being used to deliver lectures to students and it’s also being used in podcasting.'”

“Apple’s success in education is particularly strong in Scotland, claims the dominant Apple dealer here, Scotsys, which recently merged with the Edinburgh-based IT company, the Adventi Group. ‘The uptake in further and higher education for courses based on Apple technologies has been increasing over the last few years,’ says Scotsys managing director John McAleenan… McAleenan says confidence in Apple is at an all-time high, but is nonetheless frustrated by the attitude of corporate IT departments. ‘There is a complete distrust of the Apple platform by IT professionals. I’m fed up with people saying they can’t have Apple in their networks. It’s not difficult, it’s just that they don’t want to understand the technology or they can’t be bothered,’ he says,” Stewart reports.

“Apple is clearly hoping that its recent decision to use Intel processors in its computers, in preference to IBM chips which are now targeted more towards games consoles such as the Xbox, will boost its fortunes in the corporate IT market, but it is likely to be a tough battle given Microsoft’s overwhelming dominance and the mistrust of Apple technology in this environment,” Stewart reports. “Apple is clearly hoping that its recent decision to use Intel processors in its computers, in preference to IBM chips which are now targeted more towards games consoles such as the Xbox, will boost its fortunes in the corporate IT market, but it is likely to be a tough battle given Microsoft’s overwhelming dominance and the mistrust of Apple technology in this environment. Apple’s decision to open its own worldwide network of retail stores is an attempt to change attitudes to its personal computers

Full article here.

MacDailyNews Take: Corporate IT “pros” in general have hitched their wagons to Microsoft. Often in the name of vendor “choice,” they defend their decision, even though, in the end, it almost always results in ultimately depending on a sole vendor anyway: Microsoft. In our experience, IT “pros” will employ almost any convoluted logic to defend their choice, even in the face of overwhelming evidence that they made the wrong one. The Mac is more dependable, more secure, last longer, and the end user enjoys using the Mac more than Windows, which means they’re most likely to produce more since they are not fighting the user interface and Windows issues; this makes Mac users more productive than Windows users overall.

IT people have been given the role of “decision makers” when they should not have that power. If CEOs and upper management in many industries want the upper hand over their competitors, they’d be smart to learn about technology, investigate the Mac’s advantages, take back the decision-making power, and make the best technology decisions for their companies. If that means they’ll have to reduce their IT departments because Macs are less prone to trouble, so be it. Obviously, IT “pros” will not decide to move to the Mac platform if it means their staffing levels and power within the organization will be diminished. The open-minded IT person, one who will seriously consider the Apple Mac option, is a rarity in the extreme. Apple will have an uphill battle breaking into corporate environments unless and until the decisions are made by people focused on benefits to the entire company, not by those who are choosing technology that helps bolster their own job security and power.

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Related MacDailyNews articles:
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Apple Mac hits #1 in Western Europe Education market – February 02, 2006
Defending Windows over Mac a sign of mental illness – December 20, 2003here.


    There’s a problem not being recognized when discussions are raised about about corporate computer usage.

    The IT pro’s job in most cases is to dumb-down their computers so that workers are given no choice but to work at their specific tasks.

    It is a matter of relegating workers, to use their time at work in job performance tasks only. The last thing corporations want to do is to encourage their workers to become diversified in computer usage skills. Corporations don’t see their role as being one to enhance their workers’ chances to attend to personal matters while at work, for example. No personal bill paying from the workplace. There are exceptions, of course, but what the Mac has always offered in terms of extrawork opportunities scares the living crap out of IT people, causing them to behave as perversely as they seem to be.

    The Macintosh is a liberal machine. Corporate interests are drastically more conservative.

    Only when corporate IT people can dumb-down Macs conveniently will they accept Apple products. Again, there are corporate exceptions.

  2. First of all, the article states that Apple hopes to win over IT, but reasons this by arguing their switch to Intel. This is just flat out wishful thinking. Apple is not at all concerned with the IT space. All of their products and development are target at the home user and creative professional. They offer no office productivity software, no groupware messaging system, no computers targeted for the office space, no server strategy, and no strategy for conversion of business software to their platform. They have products that could fit into these areas, but as of yet, Apple has not attempted to do so. In fact, even their programming languages, like Cocoa or WebObjects, are not promoted.

    The fact is, most companies will not switch to OS X because their propretary software doesn’t run on it and it is simply too cost prohibitive to port it or rewrite it. Perhaps switching to Intel will help, but as of yet, Apple hasn’t done anything that would lead me to believe they want this space. I conclude that Apple is focusing on their core competancies and leaving corporate IT alone.

  3. IDon’t, How many suppliers provide Windows? With Macs in a buisness situation, you would find that they would have a much longer lifespan than PCs (4-6 years instead of 2-3).

    It’s sad how this country dosn’t understand that when computers are involved in education, they should be computers people can actually get work done on- NOT go through a myriad of filters and restrictions, resulting in slow interntet connections and buggy programs.

    The only Macs in the school are in the Art and Music departments; It gives people the false sense that that is the only thing Macs are good for. I found out that our school could’ve gotten eMacs for cheaper than the Dells we got- and probably would get alot more done, too.

    However, Isn’t the Mac supposed to be “The Computer for the Rest of Us”? That was it’s original motive.

  4. It makes so much sense that Apple is not in the business of ‘converting’ the corporate IT culture, at least for the foreseable future. Just look at the numbers involved if suddenly there was a “Mac Revolution’, Apple couldn’t hope to get the manufacturing ramped in time and that’s only the tip of a huge iceberg.
    Look at the iPod situation last year, just for a single product line Apple had to spend a lot of cash upfront just to secure the flash memory and not have a gaping hole in the sales.
    I still believe that there are plenty of small companies, who cannot afford an IT dept., they are fed up with firefighting their Windows machines, they don’t have any super bespoke software and would look at Apple as a very viable alternative. I am thinking of architects, doctors, dentists etc.
    I don’t even want to see Apple beat MS.
    However, I do see a point could come where the market share takes on such a value that Apple could license the OS to other selected manufacturers. But by then Apple would have such a diverse revenue stream that losing some hardware sales in exchange for greater market presence would make more financial sense.

  5. the true fact is its fusion of these factors and then some more
    +1 apple is in a higher price
    +2 windows 2000 is realy an enterprise os very stable and very easy to use
    +3 in a big corporation nothing is allowed tomake error of any kind like in theat school meeting
    +4 loads and loads of pirated windows software are there for the young to learn and try making them future windows it guys
    +6 yes using network shares in windows is reliable and easy..also user management

  6. iDon’t wrote: “I love Macs but if I ran a big business I’d have to have Windoze PCs. Why? Because you can’t trust just one supplier!!!”

    Computers are just an assembly of hardware parts. To make them useful, you need software. What software OS does a Windows PC use? Microsoft Windows. Where does Microsoft Windows OS come from?

    One supplier: Microsoft.

  7. Here in Norway the government just bought 30.000 Solid Works licenses for educational use. Solid Works does not exist for mac, so there wont be any macs soon in our schools… Too bad.

  8. Having worked in the corporate world, I can affirm that the second paragraph in MDN’s take is spot on. Too many IT groups are staffed by arrogant, ignorant shitheads. It’s a rare breath of fresh air when you meet someone who is reasonable and nor an anti-Mac bigot.

  9. I can’t speak for all businesses, but my organisation relies on MS Enterprise Project, MS Sharepoint Server, Panagon (a corporate document access system) and a Peoplesoft application. There are *no* Apple equivalents to these. Apple’s got a long way to go before it can conquer more than the SOHO or creative studio markets.

  10. “Apple history, Bill Gates is still in charge of M$, Steve Jobs (and many other CEO’s) have come and gone at Apple and this resulted in instability of the company. Corporations don’t like that. It costs them money to retrain and lost productivity from too much change.”

    What the hell is this? You completely lost ANY credibility with this statement. It’s been almsot 10 years since Steve came back to Apple, and Bill doesn’t even run the day to day operations at MS anymore. Regardless of these facts, there isn’t this wild instability at Apple you are accusing them of having. If anything talk to any person who works in R&D at MS and ask them how many time in teh last 4 years Microsoft has changed direction on teh development of VISTA or wahtever they are calling it this week.

    My adviceto you, stop smoking weed.

  11. MDN Writes: “Apple will have an uphill battle breaking into corporate environments unless and until the decisions are made by people focused on benefits to the entire company, not by those who are choosing technology that helps bolster their own job security and power.”

    W. Edwards Deming talked extensively about this (in terms of delivering quality). In essence, he said most decisions in most companies are made not in the best interests of the company as a whole, but rather in what is good to preserve one’s own ass (my choice of words, not Deming’s). Deming talked about how to promote what is the good for the company.

  12. You people have absolutely no clue to the realities of enterprise IT. Apple doesn’t even come close to having an answer for Active Directory or Exchange Server; the foundation of an identity and messaging architecture that REAL WORLD scales into the millions of user objects and mailboxes. I’ve never seen or heard of an OS X mail server (even in theory) that’s hosting 7,000+ mailboxes. Happens every day with Exchange Server. Lastly, Apple doesn’t even HAVE a roadmap for hardware, while Dell & HP(for instance) commits to a support roadmap, showing the business exactly WHERE you are buying into on the hardware lifecycle and never being surprised by a sudden new model or architecture change just after a large purchase. Stick to iTunes & iPod, there’s no room for a Mac in the server room. I appreciate & enjoy my three Macs as consumer devices, period.
    I’d love to hear from the person that’s running 20,000 mailboxes and a 100,000+ object directory on OS X Tiger. Anyone? Didn’t think so.

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