“The iPod was never sold on the grounds of its technical merits: Apple hit a gold-mine by marketing a cool new way of integrating music in your life. Even when Apple announced the iPod with video, it presented it not as the best multi-media player in the universe, but as a cool new way of watching “Desperate Housewives” and other TV shows,” Andreas Pfeiffer writes for Ubiquity. “In the seemingly never-ending debate about Apple’s successes, announcements, new products and predicted-but-unannounced über-gadgets, features and technical specifications often seem to dominate the debate. Yet if there’s one lesson to be learned from the company’s recent successes, it is a very simple one: features don’t matter any more.”
“As computing and digital devices move more and more into the consumer space, features and functionalities will increasingly take the back-seat as motivators for technology adoption: as the iPod abundantly shows, user experience (along with a strong brand, and clever marketing) is much more important for the success of a device then technical specifications. Web designers have grasped the importance of good user experience a long time ago; now it is time the big technology providers to understand where the industry is headed,” Pfeiffer writes.
Pfeiffer’s 10 fundamental rules for the age of user experience technology:
1) More features isn’t better, it’s worse.
2) You can’t make things easier by adding to them.
3) Confusion is the ultimate deal-breaker.
4) Style matters
5) Only features that provide a good user experience will be used.
6) Any feature that requires learning will only be adopted by a small fraction of users.
7) Unused features are not only useless, they can slow you down and diminish ease of use.
8) Users do not want to think about technology: what really counts is what it does for them.
9) Forget about the killer feature. Welcome to the age of the killer user-experience.
10) Less is difficult, that’s why less is more
Full article with explanations of the 10 rules cited above here.
[Thanks to MacDailyNews Reader “Kennytosh” for the heads up.]
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