“Disney’s ABC is developing an online platform, My ABC, that will offer ad-supported downloads of hit shows like ‘Lost,’ ‘Grey’s Anatomy,’ and ‘Desperate Housewives.’ Disney President and CEO Bob Iger discussed his plans for the ‘network of the future’ at the Bear Stearns Media Conference this week,” Pamela Parker reports for Clickz. “Expected to launch in May, My ABC will offer four episodes of each ad-supported program free to consumers. Already, the company offers a number of its programs for download in Apple’s iTunes music store, charging $1.99 per episode.”
“‘The advertising that will be in these shows [on My ABC] will not necessarily be the same advertising — it’s a secondary buy — that appeared on the networks initially,’ said Iger,” Parker reports.
Full article here.
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