“After being all but written off by the tech industry in the mid ’90s, Apple Computer Inc. has made a startling resurgence. But that doesn’t mean its latest strategies sit well with Woz,” Peter Nowak writes for The Globe and Mail. “Being super rich often results in the acquisition of some strange hobbies, and Mr. Wozniak was in New Zealand recently for a four-on-four polo tournament played on two-wheeled, self-balancing Segway gyroscopic scooters.”
MacDailyNews Take: Being a super-eccentric nerd king doesn’t hurt either.
Nowak continues, “[Apple’s switch to Intel from PowerPC] ‘is like consorting with the enemy. We’ve had this long history of saying the enemy is the big black-hatted guys, and they kind of represent evil. We are different, and by being different we’re better,’ Wozniak says. ‘All of a sudden we’re the same in this hardware regard, so it’s a little hard to swallow your words from the past.’ Still, the switch to Intel is a necessary one from an engineering standpoint, he said, because Apple needed a way to improve performance per watt. Mr. Wozniak would have liked Apple to continue using Motorola processors, but ‘Intel just did a very good logic design.'”
“Mr. Wozniak has mixed feelings about the iPod as well. The success of the devices has been fantastic for Apple, diversifying a company previously dependent on one product. But iPods are also distracting Apple from its focus on computing, he said, and the company might be better served by spinning off the business. Since iPods have their own operating systems, software and processor, ‘there’s a different group working on it anyway,’ he said. ‘We’re a computer company, and we really think computers. Spinning off a separate division makes a whole lot of sense,'” Nowak writes. “Mr. Wozniak couldn’t resist taking a shot at his long-time nemesis. ‘Microsoft wants to get out of the whole image of the big, black Darth Vader evil guy,’ he said. ‘Innovation is probably going on within the company, because any time you put smart engineers in places eventually they wind up talking and innovating no matter how much you try to hold them back. I hope Microsoft improves and becomes more like Apple.'”
More in the full article here.
MacDailyNews Note: Woz is not an Apple insider and is more than a bit removed from the company’s overall strategy, which is driven by Steve Jobs. Woz is out doing his own thing and that’s fine. If he wants to comment on Apple, that’s his prerogative; it’s always interesting. Woz’s website is also an interesting place. If you haven’t stopped by recently: http://www.woz.org/
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Apple creates new division for iPod to be led by Jon Rubenstein – May 19, 2004