Columnist: Apple should drop Intel and sign 3-5 year deal with Freescale

“Before getting into what Apple can do to turn its Mactel mistake into the pure gold of market opportunity, lets take a moment to think about how it got here,” Paul Murphy writes for ZDNet in a followup to this article. “IBM failed to meet Apple’s needs on both volume and performance while claiming to be making best efforts to meet those needs. At the same time those best efforts were failing, however, it successfully designed and built a three core, 3.2Ghz, Altivec equiped processor for Microsoft and a 4Ghz capable Cell board containing a G5+ master control CPU (again Altivec equiped) for itself and its partners Sony and Toshiba.”

“Apple’s decision to drop IBM as a supplier amounted to chewing off a leg to escape a death trap – sensible in the circumstances and something which would have been a non issue if Plan B had been updated in the last few years and a better alternative architecture selected,” Murphy writes. “Unfortunately, however, Plan B hadn’t been updated for years; they made the Intel decision, have now seen some of the consequences, and therefore face some tough choices.”

“So what can Apple do? Two things: 1) Re-establish the Mac as a premium product by dropping Intel as a CPU supplier and signing a three to five year deal with Freescale to use the e600 and subsequent e700 series processors. 2) Make the MacOS X integration shell and related Apple software available as a software only package for Linux. Taken together these two steps would strengthen the brand while buying developer loyalty, a new revenue stream, time, customer confidence, and market position,” Murphy writes.

Full article, in which Murphy concludes, “Steve Jobs, and Apple, could apply the Midas touch to MacTel simply by killing it -producing a far better outcome for Apple than the best they can hope for in sticking with Intel,” here.

MacDailyNews Take: Murphy’s really, really not happy with Apple’s Intel move.

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66 Comments

  1. Holy crap! First Dvorak, now this guy?

    Is it April 1st? Why are the loonies crawling out of the woodwork today?!?

    C’mon everyone! You too can be a tech analyst! It goes something like this:

    I believe the only way Apple can be successful is to do the complete opposite of what they are doing right now. They should dump Mac OS X and use Windows, but they should switch back to PowerPC first. Of course, they’ll have to get Microsoft to port Windows Vista to PowerPC, and none of the existing Windows apps will run on it until they’re recompiled for PowerPC, but man Apple will sell millions of them!

    Microsoft is desperate to dump Intel as is proven by their choice of IBM PowerPC based processors for the XBox 360, and they love Apple’s design talents as if evidenced by the amount of blatent feature rip-offs they have put in Windows for years. So I predict an alliance between Microsoft and Apple where Apple will adopt PlaysForSure WMA/WMV formats for the iTunes music store and iPod, and Microsoft will port Vista to PowerPC exclusively for Apple for a period of 5 years.

    Then Microsoft will buy Apple, and Steve Jobs will take over as iCEO temporarily. A few years later, Steve will drop the “i” and oust Bill Gates from the company. Steve Ballmer will remain as Steve’s personal whipping boy. Then Microsoft will announce that they have been secretly developing the next major release of Mac OS X, and they will be replacing Windows with Mac OS X as the official operating system for all computers going forward. The new OS will be called Microsoft OS XI.

    MS OS XI will have a compatibility layer called ‘doors’ that will allow you to run Windows apps within MS OS XI for backwards compatibility. The mouse will be replaced with a new erectile pointing device (EPD) that will be controlled by manipulating your penis. There will be an accessory available to women called the iPenisEnvy which will allow them to take advantage of this advanced erectile pointing device interface.

    Then once everyone has adopted the EPD interface computing method, we’ll stop caring about every stupid idiot who has a prediction or advice for Apple because we’ll spend all day playing with ourselves.

  2. Murphy is an idiot. Apple needed a partner who could supply the volume, not only the types of chip it needed. It also needed a company with the depth of design talent for coming up with new generations of chips. Freescale would not give them that.

    And the upcoming dynamic of getting Windows users to switch to the Mac depends in significant part on being Intel compatible. Apple made the smart choice.

  3. Two careers, which has the lower requirements?

    1) Develop vision for, raise cap. for, build, run, grow, lose, regain, rebuild and succeed with a world class company or two.

    2) Four years of college with, hopefully, some Journo school, a tech writing gig with a blog on the side.

    Them there hit trollers is shore in season this month! Stupid simple truism: Never take advice from someone more messed up than you.

  4. I CANT BELIEVE THAT SO MANY PEOPLE WHO OWN MACS CAN BE SO WRONG. THE MOVE TO INTEL IS A DISASTER FOR APPLE. INTEL CAN NOT COMPETE WITH IBM. THERE IS NOTHING ON THE INTEL ROAD MAP THAT COMPETES WITH WHAT IBM HAS NOW. APPLE MIGHT CONTINUE TO USE INTEL CHIPS FOR VARIOUS GADGETS–AND PERHAPS CAN CONTINUE TO HAVE LAP TOP WITH INTEL CHIPS–AND MAYBE A MAC MINI–BUT THE APPLE PRO LINE MUST HAVE THE FASTEST AND BEST CHIPS AVAILABLE TO BRING THE DISTINCTION OF INNOVATION BACK TO APPLE. FOR APPLE’S FUTURE JOBS NEEDS TO START USING HIS HEAD.

  5. There is part of this that isn’t nuts.

    If Apple can successfully get all of its third-party vendors to build Universal Binary applications, then it’s free to offer computers with either chip type. It’s probably signed an exclusive deal with Intel for the next several years, but if Apple is smart (and has the leverage), then they could simply pick the best chip for the best machine–Intel chips for laptops, PPC chips for desktops, etc.

    But simply switching back to Freescale wholesale is just so not happening.

  6. LISA:

    On your keyboard, left hand side. Three keys from the bottom (look with me now, “Control”, “Shift”…) There! The one above that. See it?

    CAPS LOCK

    Turn it off! The little light should disappear, thus allowing you the full range of lowercase AND CAPITAL letters at your discretion.

    Thankyouverymuch.

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