S&P Equity downgrades Creative Technology, cites ‘increased competition from Apple Computer’

“Standard & Poor’s Equity Research analyst Megan Graham-Hackett downgraded shares of digital entertainment company Creative Technology to ‘sell’ from ‘hold’ citing increased competition from Apple Computer in the MP3 player market,” David Ng reports for Forbes. “The analyst sees Creative Technology facing a ‘challenging’ March quarter due to Apple’s product introductions in the lower-end MP3 market. Graham-Hackett lowered the price target on Creative Technology to $7 from $8, based on revised price-to-sales analysis.”

More in the full article here.

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Related articles:
Apple unveils new 1GB iPod nano for $149; iPod shuffle now starting at just $69 – February 07, 2006
Beleaguered Creative reports 95-percent slump in quarterly profit – January 26, 2006
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Creative’s Zen Vision:M green with Apple iPod envy – December 09, 2005
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Creative Technology’s official press relase for Zen Vision:M Apple iPod knockoff – December 08, 2005
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Creative explores new way to beat Apple iPod: patent litigation – August 30, 2005
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Microsoft not buying stake in Creative Technology – August 02, 2005
Creative CEO Sim Wong Hoo adds fronts to war against Apple iPod – August 01, 2005
Analyst: Microsoft could buy Creative Technlogy in bid to compete with Apple iPod – July 14, 2005
Beleaguered Creative CEO Sim Wong Hoo ‘optimistic’ the company will survive ‘MP3 war’ – July 01, 2005
Beleaguered Creative may have to write off unsold stock as losses loom – June 28, 2005
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Creative Tech cuts sales outlook, drags Apple down in early trading – June 27, 2005
Apple passed 20 million iPods sold milestone in early June – June 24, 2005
Apple’s understanding of what really counts makes iPod+iTunes impossible to beat – June 22, 2005
Creative Technology shares slide to lowest mark in almost two years – May 18, 2005
Apple squeezes and Creative’s profit plunges 72-percent – April 23, 2005
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Creative CEO: Apple iPod shuffle ‘a big let-down, worse than the cheapest Chinese player’ – January 12, 2005
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  1. X-Fi Xtreme Music specs:
    Technical Specs

    * 24-bit Analog-to-Digital conversion of analog inputs at 96kHz sample rate
    * 24-bit Digital-to-Analog conversion of digital sources at 96kHz to analog 7.1 speaker output
    * 24-bit Digital-to-Analog conversion of stereo digital sources at 192kHz to stereo output
    * 16-bit to 24-bit recording sampling rates: 8, 11.025, 16, 22.05, 24, 32, 44.1, 48 and 96kHz
    * ASIO 2.0 support at 16-bit/44.1kHz, 16-bit/48kHz, 24-bit/44.1kHz 24-bit/48kHz and 24-bit/96kHz with direct monitoring
    * Enhanced SoundFont support at up to 24-bit resolution

    Audio Performance (Rated Output @ 2Vrms)

    * Signal-to-Noise Ratio (20kHz Low-pass filter, A-Weighted)
    o Stereo Output: 109dB
    o Front and Rear Channels: 109dB
    o Center, Subwoofer and Side Channels: 109dB
    * Total Harmonic Distortion + Noise at 1kHz (20kHz Low-pass filter) = 0.004%
    * Frequency Response (-3dB, 24-bit/96kHz input ) = <10Hz to 46kHz
    * Frequency Response (-3dB, 24-bit/192kHz input) = <10Hz to 88kHz (Stereo only)


    * FlexiJack (Performing a 3-in-1 function, Digital I/O1 / Line In / Microphone) via 3.50mm mini jack
    * Line level out (Front / Rear / Side / Center / Subwoofer) via 3.50mm mini jacks
    * AUX_IN line-level analog input via 4-pin Molex connector on card
    * One AD_Link (26 pin) connector for linking to the X-Fi I/O Console (upgrade option)

    1 Supports SPDIF Out compressed ac3 signal or PCM for Stereo Digital Speaker. Also supports SPDIF In with Creative Digital I/O Module (sold separately).

    Now, which Mac comes with sound specs like this?

  2. ReverseT, my vague recollections are that Creative’s last quarter showed MP3 players were $250M of about $350M in sales. In other words, the vast majority of revenues are from MP3 players, NOT the other stuff you mention. Funny how facts get in the way of a good piece of FUD.

  3. KenC:

    Creative will never go away because of the excellent sound systems they create, better than any others on the planet for personal computers.

    Tina Turner:

    Because when I turn the lights off and I play Doom III on my 42″ HDTV with my 7.1 speakers connected to my X-Fi sound card I can hear the Imps comming up behind me. Thats why you play the games, thats why you ride the BIG roller coster.

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