More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line

“Dell Inc. stopped selling its most expensive digital music players after failing to take market share from Apple Computer Inc.’s iPod,” Connie Guglielmo reports for Bloomberg News. “Dell, the world’s largest personal computer maker, discontinued three Digital Jukebox players that sell for $200 to $300 in late December and early January, a spokesman said Friday. Dell still will sell the $99 DJ Ditty, he said.”

“The decision underscores the difficulty companies including Dell have had trying to unseat the best-selling iPod. Dell introduced the music players in 2003 as part of a strategy to expand sales beyond desktop PCs. The versions being scrapped used hard drives to store music; newer models use cheaper flash-memory chips,” Guglielmo reports. “It follows Apple’s introduction last fall of the Nano, an ultrathin MP3 player that uses flash instead of a hard drive. It replaced the popular iPod Mini, which used a hard drive. Apple’s full-size iPods still contain hard drives. ‘No vendor other than Apple has really stepped up to the combination of design, marketing and user experience that is required by this segment,’ said Rob Enderle, president of the Enderle Group, a research firm based in San Jose, Calif. The iPod accounted for 69 percent of all music players sold from January through November in the U.S., according to NPD Group Inc. in Port Washington, N.Y. SanDisk Corp. of Sunnyvale, Calif., Singapore’s Creative Technology Ltd. and South Korea’s Samsung Electronics Co. Ltd. each have less than 10 percent.”

Full article here.
Yum, a particularly savory kill. Whatsamatter, Dell, done in by a “fad?” cool smirk
(Amazingly, even Endlere’s quote makes sense.)

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Related articles:
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Steve Jobs emails Apple team: Michael Dell not the best prognosticator, Apple worth more than Dell – January 16, 2006
Apple now worth more than Dell – January 13, 2006
Dell CFO: we’re far behind Apple, not competing well with iPod which is reinvigorating Mac sales – November 15, 2005
Dell CEO: Apple can’t just have one product and then say they’re the innovative leader of the world – February 22, 2005
BusinessWeek: Rather than dismissing Apple products as fads, Dell should try starting a few – January 31, 2005
Dismissive Dell CEO not impressed with Apple Mac mini, calls iPod a ‘one-product wonder’ and a ‘fad’ – January 17, 2005

More blood on Apple iPod’s Click Wheel: iRiver pulling out of Europe? – February 01, 2006
More blood on Apple iPod’s Click Wheel: Thomson gives up on MP3 player, CE markets – December 12, 2005
More blood on Apple iPod’s Click Wheel: BenQ withdraws from MP3 player markets – November 28, 2005
More blood on Apple iPod’s Click Wheel: Olympus halts production of portable digital music players – November 09, 2005
More blood on Apple iPod’s Click Wheel: Rio is dead – August 26, 2005
Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005


  1. Thank goodness. The flood of consumer market products with ugly design and mediocre quality will recede some. Now a few more manufacturers should resign from the portable music area as well.

    To Tim D: You must be a fan of The Smiths. I agree, hang the DJ. If I were a Dell DJ owner, I would begin to “Panic” now.

  2. “The problem with this is that with less competition a company like Creative could actually GAIN traction in the number two spot by selling to all of the people who simply WILL NOT buy an Apple product and would have bought one of the other brands… “

    @ Trevor, don’t you think the people who don’t want an iPod would have already bought one if they wanted one?

    Other players just don’t sell.

  3. The number of colors doesn’t mean a thing, if you can’t discern a difference when looking at it. It’s something about the difference between using an 8-bit vs a 10-bit chip. No one that I know sees a difference. The way Creative keeps trumpeting the stat, they seem to create a little FUD as if the stat were more about pixels, where more pixels would have a difference.

    As for the DJ Ditty, Dell is keeping that because they can use it for promotions. A free Ditty if you buy a PC.

    Back to Creative, I wouldn’t worry too much about them. They make less than $1 dollar per Zen sold.

  4. Good. So some time in the future we look forward the next headline:


    That will again be no loss to anyone…

  5. Please add the “to” to the spot between ‘forward’ and ‘the’ in the first line.

    ..I’zzz a little bit pizzzed as I have found a really nice drinkz…gin with pomegranate juice and a slice of limon..mmmmm! (19:10 here – so its legitamate az the sun is below ze yardarm.

  6. This could actually be a BIG sign Microsoft is working on its own MP3 player and will be using Dell to distribute its hottness?? This could be a very tricky play, who knows!

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