“Dell Inc. stopped selling its most expensive digital music players after failing to take market share from Apple Computer Inc.’s iPod,” Connie Guglielmo reports for Bloomberg News. “Dell, the world’s largest personal computer maker, discontinued three Digital Jukebox players that sell for $200 to $300 in late December and early January, a spokesman said Friday. Dell still will sell the $99 DJ Ditty, he said.”

“The decision underscores the difficulty companies including Dell have had trying to unseat the best-selling iPod. Dell introduced the music players in 2003 as part of a strategy to expand sales beyond desktop PCs. The versions being scrapped used hard drives to store music; newer models use cheaper flash-memory chips,” Guglielmo reports. “It follows Apple’s introduction last fall of the Nano, an ultrathin MP3 player that uses flash instead of a hard drive. It replaced the popular iPod Mini, which used a hard drive. Apple’s full-size iPods still contain hard drives. ‘No vendor other than Apple has really stepped up to the combination of design, marketing and user experience that is required by this segment,’ said Rob Enderle, president of the Enderle Group, a research firm based in San Jose, Calif. The iPod accounted for 69 percent of all music players sold from January through November in the U.S., according to NPD Group Inc. in Port Washington, N.Y. SanDisk Corp. of Sunnyvale, Calif., Singapore’s Creative Technology Ltd. and South Korea’s Samsung Electronics Co. Ltd. each have less than 10 percent.”

Full article here.
Yum, a particularly savory kill. Whatsamatter, Dell, done in by a “fad?” cool smirk
(Amazingly, even Endlere’s quote makes sense.)

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