Apple.com the top PC hardware website with 27.9 million visitors in December; iTunes drew 9.3m

comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. As anticipated, holiday-related sites garnered strong traffic in December, with the strongest gains realized by shipping sites, jewelry/luxury goods providers and retail – music outlets. December also saw a rise in visitation to multi-media content.

Online music retail concluded a strong 2005 with a 22 percent increase in December, compared to the previous month. Barnes & Noble led the category with 9.5 million visitors, up 33 percent from November. Ranking a close second in the category, iTunes drew 9.3 million visitors (also up 33 percent), as iTunes gift certificates proved to be a popular gift this holiday season.

Apple Computer, Inc. was the 17th most-visited website in December with 27,906,00 unique visitors. Yahoo! Sites was number one with 127,132,000. MSN-Microsoft Sites were #2 with 116,665,000 unique patchers. Other personal computer hardware sites that made the Top 50 were Dell at #41 with 16,403,000 and HP at #49 with 13,784,000.

More info here.

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16 Comments

  1. yahoo and msn were probably the most frequently visited because they’re the default pages for IE or the bundled IE that comes with a lot of DSL and cable packages, so they get visited everytime those people start their browser. maybe?

    MW: open, as in open a can of worms by clicking the blue “e” on your windows desktop!

  2. Yahoo had probably 20 million people looking at their fantasy football leagues, since it was the league title games in week 16 or week 17 and people in the playoffs are seeing who is getting paid. Also people getting basketball leagues as well. Yahoo is the fantasy king, something that is going well for them. MSN=patches.

  3. Freudian slip?,

    I didn’t read ‘patchers’ in the original article so it must have been a snide ‘insertion’ from MDN.
    Sometimes I get the strong impression that they don’t like Microsoft at MDN.
    Could this be?

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