Report: more Apple MacBook Pro models coming, iBook may be re-branded ‘MacBook’

Following yesterday morning’s MacDailyNews report Apple iBook to become ‘MacBook’ while ‘MacBook Pro’ will offer more screen size choices soon, AppleInsider reports that sources have said, “Apple Computer’s new MacBook Pro line of laptops simply represents a re-branding of its previous PowerBook G4 line and will not affect the company’s consumer iBook offerings, which will see their own share of updates in the coming months.”

Kasper Jade and Katie Marsal report for AppleInsider. “Sources familiar with the company’s Intel plans say the Mac-maker will continue to build on the MacBook Pro product line later this year with the addition of new models, but will first introduce a fresh wave of iBook consumer laptops in the second calendar quarter… Apple may also choose to re-brand its iBooks under a different name. As part of its transition to Intel chips, sources say Apple wants to display its “Mac” trademark more prominently on its personal computers in an effort to both leverage and better distinguish the Mac brand. Inline with speculation, sources agree that renaming the iBook to “MacBook” would make the most logical sense.”

Full article here.

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Related MacDailyNews articles:
Apple iBook to become ‘MacBook’ while ‘MacBook Pro’ will offer more screen size choices soon – January 11, 2006.

39 Comments

  1. I don’t agree with the idea that Apple will re-brand the iBook sa the “MacBook”. Taking the iMac as my cue, I think they will keep the iBook name, keeping it in line with the iMac line. This was part of naming schema that Jobs showed when the Powerbooks and iBooks were first introduced, remember? So I think if anything will change, the PowerMac will become the “Mac Pro” or the “Pro Mac”. (or something like that)

  2. If Apple want to keep momentum up with the iPod halo effect and brand recognition etc, losing the i prefix (for the consumer models- iMac, iPod, iBoo,k iLife, iTunes and so on) is silly.
    Drop it for iWork… if you must, but KEEP iBook!

    Start a petition! Keep the i.

  3. Wow… these people are brilliant… “As part of its transition to Intel chips, sources say Apple wants to display its “Mac” trademark more prominently on its personal computers” Umm didn’t Jobs say that at the freaking keynote?

    MW Floor: The floor is smarter than some of these “reporters”

  4. I think iMacBook makes more logical sense.

    iMac…Mac Pro
    iMacBook…MacBook Pro

    “i” identifies it as consumer, “Pro” identifies it as Prosumer, “Book” identifies it as a notebook.

    This helps leverage the success of the iMac brand in notebooks. The only question remaining is, what will the new Mac mini be called? Could stay the same, or could become iMac mini…

  5. The changing of the name Powerbook, i can understand, it didnt have the name mac in it. However, the name iBook already has an apple name in it…the letter i. IF they rename the iBooks, they should also start a new line…called MacPods…if they are doing away with the iBooks name, then they should also put mac in the iPods name. Please keep it iBook!

  6. I think it will be:

    iBook = MacBook
    PowerBook = MacBook Pro
    iMac = iMac
    PowerMac = Mac Pro (or maybe ProMac)

    I mean, there is no reason to change the name “iMac” since there is already a “Mac” in the title. Plus, the “i” reminds people of iPod, which is what will help the halo effect.

    I think MacBook Pro is a fine name, people will stop whining about it in a few months after they get used to it, just like people got used to “Attack of the Clones,” or the weird blank white space underneath the iMac G5 screen.

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