“Apple Computer on Tuesday unleashed its strongest weapons yet to chip away at Microsoft Corp.’s dominance of the PC market,” May Wong writes for The Associated Press. “In unveiling computers and laptops with Intel Corp.’s microprocessors, Apple is tapping not only the latest chip technologies that rival makers of Windows-based PCs will use but also the vast marketing power that Intel, the world’s largest semiconductor company, delivers… With the success of its iPod players and flashy retail stores, Apple has already begun stealing customers from the Windows camp. After years of hovering around 3 percent, Apple last year cracked 4 percent of the U.S. PC market.
“The move to Intel chips will only boost Apple’s sales and will instantly erase the perception that Macintosh computers lag behind Windows-based PCs in performance, analysts say. ‘Now consumers can buy a Mac that is three times faster and for the same price,’ said Nathan Brookwood, analyst with Insight 64 research firm. Apple’s historic shift to Intel microprocessors came months earlier than expected as Jobs debuted an iMac desktop and a notebook based on the chip makers’ new two-brained processor, the Intel Core Duo,” Wong writes. “When it first announced plans to switch in June, Apple said it expected to begin making the transition by mid-2006. On Tuesday, Jobs was joined at the MacWorld Expo by Intel CEO Paul Otellini to unveil the new jointly designed computers. Jobs said its entire Mac line will be converted to Intel by the end of this calendar year. ‘Companies don’t typically under promise and over deliver, and that’s exactly what Apple has done,’ Sam Bhavnani, analyst with Current Analysis, said of the early launch.”
Full article here.
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