Apple shares rocket to new all-time high following Macworld Expo announcements

Apple shares today rocketed past $80 in extremely heavy NASDAQ trading following today’s Macworld Expo announcements. Shares of Apple (AAPL) gained $4.81, or 6.32%, to close at $80.86 on volume of 81,159,539 shares to hit a new all-time high.

Apple CEO Steve Jobs today announced new Intel-based iMac models, new Intel-based portables (MacBook Pro), iLife ’06, iWork ’06, .Mac ugrades, and more. Jobs also pre-announced record revenue of $5.7 billion and sales of over 14 million iPods during the holiday quarter.

Apple’s previous all-time high was $77.20 set on January 9, 2006. Apple’s 52-week low is $31.65 set on January 12, 2005.

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Related articles:
Apple shares rocket to new all-time high following Macworld Expo announcements – January 10, 2006
Apple posts Steve Jobs’ Macworld keynote via QuickTime – January 10, 2006
Apple posts new Intel Mac ad online – January 10, 2006
Apple introduces MacBook Pro; up to four times faster than PowerBook – January 10, 2006
Apple unveils new iMac with Intel Core Duo processor; twice as fast as iMac G5 – January 10, 2006
Apple announces the iPod Radio Remote with FM radio capabilities – January 10, 2006
Apple announces iWork ’06 with 3-D charts, advanced image editing tools & spreadsheet-like tables – January 10, 2006
Apple announces iLife ’06 with new versions of iPhoto, iMovie HD, iDVD, GarageBand and new iWeb – January 10, 2006

12 Comments

  1. Wait… Apple shares are UP after the keynote?? What kind of strange alternate universe is this?

    I felt sure the reaction was going to be “No movie store? No living room appliance? AAAAAGGH! Sell! Sell!” So much for my stock predicting ability.

  2. Jobs really MADE the market move his way by right off the bat discussing financials. This is unlike previous MacWorlds. Apple also made an SEC filing as soon as MacWorld started which got Analysts attention. Good showmanship all around.

    Interesting too that Apple’s partner in iTunes content delivery, Akamai (AKAM) is up $0.88 to over $23 which may be based on both the iTunes tremendous sales (my model shows they will hit 1 Billion before the end of Feb) as well as video content sales of 8 million.

    When Apple posts their earnings, it will be a good day because the EPS change will in turn adjust the P/E ratio down, giving the stock more room to grow.

    This was a critical quarter (what quarter isn’t?) for Apple and they have met and bested even the most bullish analysts.

    Cheers to the Apple Team!!!

  3. The preannocment of results was interesting. Are they allowed to do that?

    Compared to last year 3.5 billion revenue / 0.3 billion profit / 70 cent per share.

    Compared to last quarter 3.7 billion revenue / 0.43 billion profit / 50 cent per share (post-split price).

    5.7 billion is outstanding – indicates that Apple will generate at least 0.7 billion in profit and 80 cent per post-split share. Maybe with better overhead it will reach a whole billion

    Nifty

  4. Damn..new to this stock game and tried to be fancy by following ‘expert’ advice of buy on rumor sell on fact…oh well, going to stop worrying and just let it ride from now on.

  5. Yeah, well, nothing is ever certain in the good ol’ stock market. I used the “buy on rumor” tactic before to good effect, but lately have been letting it ride. Just a gut feeling I guess. I made a few bad calls on gut feelings before though, so I guess it all equals out.

  6. @idiot
    With regards to ‘expert paid advice’ on Apple stocks. Take them with a grain of salt. Apple is not like any other company out there. You can gain more of an understanding as to what the stock price is likely to do in the long term by reading all of the posted comments on MDN and other Mac based web forums than from any financial analyst. My advice would be to BUY and hold on till you ‘need’ to sell (wait till Apple gets past $90 a share). I bought in at $73 a share and am looking to hold them till my future kids go to college.

  7. The difference this time around is that Steve let the cat out of the bag on Apple’s Xmas sales record. It’s incredible to believe they sold $5.7B worth of Apple stuff, when it wasn’t long ago, 2years?, that Apple took a WHOLE YEAR to sell $6B worth of Apple stuff. Amazing.

  8. Weee! I bought in at $14/share back in 2000–only $500 worth, unfortunately. By my quick calculations, I now have about $5,700 on paper with them. Over 10X increase in value in 5 years?! I’m a pretty happy camper! Too bad I just can’t bring myself to sell it off ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  9. The posts here have a good POINT or two, but there are some very serious things people should consider when buying AAPL or any stock:

    (1) Do not not not invest any money you need in the short term. Stocks, particularly AAPL which moves at a Beta of twice the overall market, are risky. If you will need the money in 6 months or have to borrow the money to invest it, you are far better off NOT investing.

    (2) Do you rown research. So what this analyst says buy and that one says sell. Look at the markets and study the company and its competition then decide for yourself.

    (3) If you are buying small lots (<500 shares) don’t use a broker, use Scottrade ($7/trade), eTrade, or similar services. The trade execution will be fine and the commission you save in buying small lots will make a difference.

    (4) Don’t buy or sell on emotion. You love Apple great. Put that aside because the people who own AAPL don’t love you and if the stock starts tanking they won’t give you a get out of jail free card.

    (5) Know when to sell before you have to sell. Decide, every day if youhave to, what event would cause you to sell the stock. Know what you would so and how much you are willing to loose.

    (6) Set stop loss orders – those are orders to sell if the stock drops below a certain amount. This is critical for a rapidly fluxuating stock! Let’s say you bought today at $80. You are willing to loose 10% so you set a stop loss at $72. Tomorrow Apple looses a lawsuit and has to stop using the click wheel in the iPod. The stock drops to $60 in a matter of minutes. You’re stop loss limit saved you 15% of your principle.

    (7) Want investment fun without the risk? Try your hand at investing for free by creating an account at finance.yahoo.com and then make a pretend portfolio. You can set buy and sell prices just like a real portfolio. If you make money in the land of 1’s and 0’s when you can try your hand at real investing.

  10. Some at Intel were getting a chuckle out of Apple’s closing price for Jan 10:

    $80.86

    The 8086 was the Intel chip that started the Intel PC (later with Windows) market dominance. It was Intel’s first 16 bit processor. (Though IBM cheaped out on their first PC using the 8088, a feature reduced version of the 8086.) The 8086 begat the 80286, 80386, 80486, and the whole Pentium brood.

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