“Sometime in 2006, Steve Jobs will probably get hosed. That’s not so much a prediction as it is playing the odds. Nobody in America gets such a long ride on the oh-we-sooooo-adore-you bandwagon,” kevin Maney writes for USA Today. “Well, except maybe Jennifer Aniston. But look what happened to Martha Stewart. Or Hootie and the Blowfish. For that reason, Jobs’ popularity will be one development to watch in 2006.”
Maney predicts some things for 2006 such as “cellphone cameras will actually become useful” and “RSS will be big” and the debut of the “digital living room” – about which he doesn’t once mention Apple or Steve Jobs, presumably because he’ll already have fallen or been pushed off the pedestal upon which Maney says he’s standing.
Of “tech’s celebrity superstar,” Apple CEO Steve Jobs, Maney writes, “He seems due. Maybe he’ll humiliate a bumbling underling on stage at Macworld, unleashing a torrent of stories saying Jobs is the Lord Voldemort of managers. Or someone will discover malicious spyware hidden deep inside iTunes. The only sure thing is that society, as if striving for equilibrium, will then knock Jobs as far down as we boosted him up. It’s just what we do, no?”
Full article here.
The point of this article is what, exactly? That a USA Today tech columnist can make social commentary on America’s penchant for building people up and then knocking them down while using highly-googled words like “Apple” and iPod?” Is it supposed to be droll or witty or something? America does like to build some people up only to knock them down. That’s hardly a news flash. Maney misses one important thing, though: Steve Jobs built himself into what he is today. He’s not a prepackaged pop star built to sell tabloids on the way up, then taken down to sell tabloids with stories about their “fall,” and then prepped for ultimate “redemption” in order to sell more tabloids. Steve Jobs is a rarity and exceptional talent. USA Today is, well, let’s face it, it’s a rag that’s not at all rare, featuring tech columnists whose only exceptional talent seems to be topping each others’ inanity.
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