Microsoft-MTV ‘URGE’ may interest antitrust regulators; Anti-iTunes labels Sony, Warner back ‘URGE’

“In a move that may interest regulators worldwide (such as in Europe and Korea) who are considering Microsoft’s potentially anti-competitive practice of bundling its media player with its OS, the company will integrate the new [MTV] Urge service within a future version of Windows Media Player,” Jonny Evans reports for Macworld UK. “This new digital music service will offer both a la carte and subscription services, as well as access to MTV’s video assets.

“Urge has quickly won the support of at least two major labels. It’s interesting that both these labels are believed to be the ones that are applying the most pressure on Apple to offer ‘flexible pricing’ on downloads,” Evans reports. “Both Clive Davis, chairman and CEO of [Sony] BMG US and Lyor Cohen, chairman and CEO of US recorded music for the Warner Music Group spoke up to support the new service. Curiously, MTV was long felt by many in the music industry to be in possession of too much clout when it scored a home run in music video broadcasts. BMG has now merged with Sony outside Japan, and strong industry rumours suggest Warner may even have plans to merge with EMI.”

“Van Toffler, MTV Networks Music Group president described Urge as a ‘psychic concierge,’ and promised all manner of personalisation, recommendation and music discovery features for users of the Windows-only service,” Evans reports. “Jason Hirschhorn, the company’s chief digital officer, told the Associated Press: ‘We think the iPod has done a great job. Our aim is not to switch people from iTunes and the iPod. We need to concentrate on where there’s going to be a bigger market.’ A bigger market? iPods account for 75 per cent of music player sales, and iTunes for 80 per cent of legitimate downloads. The focus on future market trends suggests that Apple’s enemies in the space hope to use that company’s success as a trailblazer, in a similar way to that in which Apple familiarized the planet with a graphical user interface in the eighties.”

Full article here.
We long for the day when Apple Computer vs. Apple Corps. is settled and Apple can simply eliminate the MiddleBronfman. Remember SonyBMG’s and Warner’s shenanigans (see related articles) when choosing your purchases. Not buying products with SonyBMG and Warner labels could be a nice decapitation strategy of our own.

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SonyBMG antics may well cause public to turn on them and turn many people onto Apple Macs – November 06, 2005
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Why aren’t Sony, BMG, Warner, Victor making their artists’ music available on Apple’s iTunes Japan? – October 06, 2005
Warner’s Middlebronfman: ‘We sell our songs through iPods, but we don’t have share of iPod revenue’ – October 05, 2005
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