Charles Wolf, a financial analyst at Needham & Co. has noticed “a measurable surge in purchases of Macs by people who had previously been Windows users,” Arik Hesseldahl reports for BusinessWeek. “Wolf has created an interesting forecast model in which he assumes that 11% of Windows users who buy iPods also purchase Macs at the same time or soon afterward. The model also assumes that of these new Mac buyers most stick to the Mac platform and buy a second one when it comes time to upgrade. The conversions resulted in about a half million Macs purchased by Windows users in fiscal 2005. In all, Apple sold 4.5 million Macs in the period, vs. 3.3 million in 2004.”
“But Wolf built the model a year ago, and now thinks he’s underestimated the switching phenomenon. No doubt Apple is experiencing an iPod ‘halo effect,’ whereby rising popularity of the digital-music player is reviving interest in Apple’s other products,” Hesseldahl reports. “But Windows users are also moving to the Mac in increasing numbers for other reasons. Among them: the perception that Mac users suffer less from the daily irritants of viruses, spyware, and worms.”
MacDailyNews Take: Yeah, the “perception that Mac users suffer less.” It’s also a fact that there are zero viruses or worms for Apple’s Mac OS X and no documented cases of spyware, either. Mac OS X users technically do “suffer less,” but the fact is that Mac users simply do not suffer viruses, spyware, and worms at all. For over five years and counting now. Why do some feel the need to soft peddle the situation? It should be written more accurately and clearly, for example: “But Windows users are also moving to the Mac in increasing numbers for other reasons. Among them: the fact that Mac users do not suffer from the daily irritants of viruses, spyware, and worms.”
Hesseldahl continues, “Sure, the iPod has its halo effect. But there are other reasons — disparate and difficult to track — that are encouraging a small-but-measurable migration away from Windows to the Mac. It may be too soon to declare the platform-supremacy wars between Apple and Microsoft reopened. But the opening skirmishes may be well underway.”
Full article, in which Hesseldahl looks at the impact of Apple retail stores among other factors in the Mac’s resurgence, here here.
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