“Japan’s Olympus Corp. said on Wednesday that it planned to shift the focus of its digital camera business away from compact models and sell more high-end single lens reflex cameras to boost profitability,” Reuters reports. “The Tokyo-based company also said that it would halt production of portable digital music players, unable to keep up with stronger players such as… Apple Computer Inc. in the fast-growing market.”
Full article here.
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Remember all the hoopla last January about Olympus’ Super Bowl ad for their new iPod killer? The Olympus bath… er, m:robe is no more. Does anyone know a single soul who bought one?
Related articles:
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Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005
Review: Olympus m:robe not an ‘iPod killer,’ fails on more than one level – February 09, 2005
Olympus plans Super Bowl ad pushing their ‘iPod photo killer’ – January 17, 2005
Well they make a good camera.
“Just visited Best buy. Danvers, MA
They have the worst display of Ipods. None of them have anything loaded so you can’t play with the menus or listen to anything. whata dump.”
That’s a feature, not a problem! When the iPod shuffle was back-ordered at the Apple online store for 2-4 weeks, and the staff at the physical Apple Store shook their heads when I asked if they had any, I stopped by Beast Buy. Yes, it was a dump. No, there weren’t any iPod shuffles on display to try. But I asked the nearest sales guy if they had any, he reached under the counter and handed me a shuffle from the hidden stash. I drove home with it right then (after declining the Beast Buy extended warranty, of course).
I love Olympus, but they’re getting their lunch eaten by Canon, mostly, and Nikon. Even Sony isn’t making money in digital cameras. I guess they took a shot in the dark with the m:robe and it didn’t pay off. They should never have wasted money in sponsoring Ferrari in F1. That’s just wasted money. I wish them will with their digital cameras. I still love my OM2.
good riddance to bad rubbish, i say