More blood on Apple iPod’s Click Wheel: Olympus halts production of portable digital music players

“Japan’s Olympus Corp. said on Wednesday that it planned to shift the focus of its digital camera business away from compact models and sell more high-end single lens reflex cameras to boost profitability,” Reuters reports. “The Tokyo-based company also said that it would halt production of portable digital music players, unable to keep up with stronger players such as… Apple Computer Inc. in the fast-growing market.”

Full article here.

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Remember all the hoopla last January about Olympus’ Super Bowl ad for their new iPod killer? The Olympus bath… er, m:robe is no more. Does anyone know a single soul who bought one?

Related articles:
More blood on Apple iPod’s Click Wheel: Rio is dead – August 26, 2005
Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005
Review: Olympus m:robe not an ‘iPod killer,’ fails on more than one level – February 09, 2005
Olympus plans Super Bowl ad pushing their ‘iPod photo killer’ – January 17, 2005


  1. Ahhh, yeh-heh-hesssssss. The “M:Robe”!

    What a piece of junk. And what’s with these Japanese companies — why can’t they come up with simple names? You know — easy and to the point? I mean, what de hell is an m:robe? Sounds like something you’d wear to get de m:mail.

    Open your tiny eyes, Japan. iPod’s are here to stay.

    Now get back to making cameras for all de Japanese tourists.

  2. It would be interesting to see latest market share numbers and then cross off the also-rans that are no longer “running”.

    With Creative focusing on profits, not market share, Rio and Olympus jumping ship, just what does that leave us? The Dell DJ?

    Seriously, who are the contenders now?

    MDN word: big

  3. TimD — Good one.

    JadisOne — I was thinking the exact same thing. I had completely, thoroughly forgotten about the product.

    Maybe never seeing them in a store — ever — and never meeting anyone who owned one — ever — might’ve had something to do with that.

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