Windows PC users are converting to Macintosh computers in growing numbers, thanks in part to the stunning success of the Apple iPod, Sam Gustin reports for The New York Post.
“Over the last several years, Mac sales growth has been largely stagnant, while the overall personal computer market has grown, causing Apple’s market share to shrink,” Gustin reports. “But over the last several quarters, as Apple has wowed the market with new iPods, Mac sales have jumped, reaching 48 percent year-over-year growth in the latest quarter.”
Gustin reports, “If Mac shipments continue to grow as the iPod lures increasing numbers of Windows users, Wolf believes that Apple’s PC market share could double from 2 percent to 4 percent within a decade. Other factors helping to propel Mac sales, include increased anxiety over security vulnerabilities in Windows machines, which have been afflicted by ever-more sophisticated and damaging Internet viruses. Apple’s next big announcement is expected to be the rollout of the first Mac computers using processors made by Intel, whose chips already power many Windows machines. That could lead to Apple desktops that can run both Mac and Windows operating systems, opening vast new markets to Apple. ‘Apple is only in the early stages of its assault on the digital living room,’ said UBS analyst Benjamin A. Reitzes.”
Full article here.
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As of last quarter, Apple has about 2.2 – 2.5% worldwide market share, depending on which numbers you use. Mac’s installed base, which is a measure of computers in use by people who buy software to use on them, not cash registers and the like, actually stands somewhere around 16%, according to The Software Publishers Association (SPA) estimate. In addition, Macintosh software comprises over 18% of all software sold, according to the Software and Information Industry Association.
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