“Lugz footwear said it has sent a cease-and-desist letter to both Apple Computer and its agency, Omnicom Group’s TBWA/Chiat/Day, over similarities between a commercial ‘Arrow,’ which the company aired in 2002, and a spot with Eminem that launched earlier this month for Apple’s iPod and iTunes,” Catharine P. Taylor reports for AdWeek. “Larry Schwartz, evp and a principal of New York-based JSSI, which makes Lugz, said in a statement, ‘If you look at these spots, common sense would tell you that there’s a problem here. The Apple commercial uses the most powerful elements of our campaign, making the ads disturbingly similar. We are prepared to vigorously pursue all legal remedies in order to protect our rights.'”
Full article here.
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The free publicity train continues to roll on for, and generated by, Lugz.
Lugz boots ad agency ‘very upset’ about Apple’s iPod+iTunes eminem ad – October 25, 2005
Apple takes heat for Eminem iPod+iTunes ad’s similarity to 4-year-old Lugz spot – October 20, 2005 (LINK TO QUICKTIME MOVIE OF LUGZ COMMERCIAL)
Apple’s Eminem iPod+iTunes ad airs on U.S. television networks – October 17, 2005
Apple reposts Eminem iPod+iTunes ad online – October 17, 2005
Apple removes new Eminem iPod ad from website – October 12, 2005