Apple’s iTunes Music Store sells over one million videos in under 20 days

Apple today announced that iTunes Music Store customers have purchased and downloaded more than one million videos since they debuted on October 12. Customers can choose from over 2,000 music videos, Pixar short films and hit TV shows for just $1.99. Top downloads include music videos from Michael Jackson, Fatboy Slim and Kanye West; Pixar’s “For the Birds” and “Boundin'”; and episodes of ABC’s hit TV shows “Lost” and “Desperate Housewives.”

“Selling one million videos in less than 20 days strongly suggests there is a market for legal video downloads,” said Steve Jobs, Apple’s CEO in a statement. “Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods.”

Music videos are available from artists including Madonna, U2, Eurythmics, Coldplay and Kanye West, and animated shorts are available from Academy Award-winning Pixar Animation Studios. In a landmark deal with ABC Disney, the iTunes Music Store also offers current and past episodes from the two most popular shows on television, “Desperate Housewives” and “Lost” as well as the new drama series “Night Stalker” and the two most popular shows from Disney Channel, “That’s So Raven” and “The Suite Life of Zack and Cody.”

With Apple’s legendary ease of use, pioneering features such as integrated Podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music online. The iTunes Music Store features more than two million songs from the major music companies and over 1,000 independent record labels, 11,000 audiobooks, gift certificates and exclusive music not found anywhere else online.

Advertisements: The New iPod with Video.  The ultimate music + video experience on the go.  Buy it now at the Apple Store. From $299. Free shipping.
Apple iPod nano. 1,000 songs. Impossibly small. From $199. Free shipping.
That’s approximately $2 million in gross revenue in around 20 days. As more iPods are sold, iTunes 6 downloads increase, and Front Row-equipped iMac G5s (and other Macs?) come online, and other countries’ iTunes Music Stores add video content for sale, Apple’s iTunes Music Store video sales are going to increase. Apple just generated millions of dollars directly from music videos, five TV shows and some Pixar shorts in under 20 days!

A very nice result for Apple’s proof of concept. Expect more content soon. A lot more content.

Related articles:
Can Apple’s iTunes Store resurrect old time TV? – October 30, 2005
Has Apple’s Steve Jobs saved network television or simply helped hasten its death? – October 27, 2005
TV network presidents see no threat from Apple video iTunes+iPod – October 27, 2005
BusinessWeek: Apple iPod+iTunes video marks new era for digital media – October 27, 2005
TV Critic: Apple iPod video strikingly bright, crisp, very fluid; TV will have to reorient itself – October 27, 2005
Thurrott: Apple iPod ‘the new standard by which all are measured – highly recommended’ – October 26, 2005
Chicago Tribune: Apple’s new iPod is a showstopper – October 26, 2005
PC Magazine review gives Apple’s new video-capable iPod 5 out of 5 stars – October 21, 2005
CBS News: New iPod shows ‘Apple will continue to dominate portable digital media player market’ – October 21, 2005
Apple’s video-capable iPod and iTunes are first vital link in new distribution paradigm – October 21, 2005
USA Today: Apple’s new iPod + video: world’s foremost portable music players have gotten only better – October 20, 2005
Comprehensive review of Apple’s iPod 5G with Video – October 20, 2005
The Motley Fool: ‘Apple’s new video-enabled iPod is about to save the televised content industry’ – October 20, 2005
Ars Technica reviews Apple’s new video-capable iPod – October 20, 2005
NY Times Pogue: ‘watching video on new iPod’s 2.5-inch screen is completely immersive’ – October 19, 2005
MSNBC columnist: after initial coolness wears off, Apple’s video iPod will wind up in dresser drawer
Apple’s $1.99 iTunes TV show downloads may be ‘the savior of good television’ – October 17, 2005
Apple opens Pandora’s box for the media business, could have profound long-term consequences – October 17, 2005
BofA analyst: Apple video play an ‘evolutionary opportunity,’ 9.3m iPods to be sold this quarter – October 17, 2005
Apple has the potential to change not just the audio industry, but the whole entertainment industry – October 17, 2005
Advertisers welcome Apple’s iTunes Store commerical-free content – October 17, 2005
New York Times writer can’t think different: ‘video iPod may not be ready for prime time’ – October 17, 2005
Cringely on Apple video experiment, future 802.11n Apple Video Express, Sony TVs in Apple stores – October 14, 2005
Podfather: iPod porn is going to be huge – October 14, 2005
Forrester Research: Apple transformed music distribution, now it is doing the same for video – October 14, 2005
Watching episode of ABC’s ‘Lost’ on 2.5-inch iPod screen surprisingly compelling – October 13, 2005
Get ready for the iPod video torrent search sites – October 13, 2005
Apple’s new iMac G5, iTunes 6, iPod video designed to bait Hollywood – October 13, 2005
Apple video iPod+iTunes could create mass audience for video on the go, despite studios’ misgivings – October 13, 2005
Using QuickTime Pro to create videos for playback in new Apple iPods – October 13, 2005
Analyst: Apple has just produced ‘the tipping point’ for entertainment content – October 13, 2005
Apple’s video play likely to unsettle movie, TV, advertising and retail markets for years to come – October 12, 2005
Apple unveils new 5th generation iPod, now plays music, photos, and video – October 12, 2005


  1. Now if they only had shows like Family Guy, and Scrubs, I would be buying too. Since I missed recording a few episodes with my PVR. I have most of the episodes ready for when I get an video iPod, I just need to fill in the gaps.

  2. TVHarmony’s AutoPilot Brings TiVo Content To The iPod has greatly expanded the potential of the new video-capable iPod with a recent update to its AutoPilot software. The new version is capable of converting video recoded on a TiVo to a format compatible with the 5G iPod.

    To work this magic, you need a networked TiVo with TiVoToGo capability, a PC running Windows XP or 2000, and v2.1 or better of the TiVo Desktop software. The software automatically grabs chosen content from the TiVo, converts it to an iPod-friendly format, and stores it on the PC. The AutoPilot software allows for automatic, scheduled content conversion and maintains a catalog of what content has already been converted, etc.

    This really is a killer app for TiVo-equipped PC users looking to get the most out of their new iPod.

  3. Wow, $2 million in 20 days? That’s what, like $30 million a year? That’s like how much they would make if they sold all their iPods in a year for $1.50.

    This doesn’t seem like proof of concept to me just yet. But it seems like a decent start.

  4. Considering the small selection of videos on offer, this is a good result. I just wish that more shows were available for download. Where are The Simpsons, King Of The Hill, Seinfeld, The Daily Show, Chappelle’s Show, South Park, etc? iTunes needs more comedy.

  5. And not every iPod user has one that can do video yet … that’s impressive. Lets see … when everyone updates their thingy … and more shows come on line … and movies … faarrkkk!

    Anyone thinks the iTVS annual awards should be called a “Steve” as in “Oscar”? Methinks it should be a white silhouette holding that little white … uh, thingy that every digital media player manufacturer wants to kill.

  6. This isn’t a victory yet, as a lot of people downloaded videos (like me) that have no intention of buying more because of the low resolution and lack of burnability. Instead of increasing, I think the purchase rate dramatically decreases until at least more content is available.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.