Apple today announced that iTunes Music Store customers have purchased and downloaded more than one million videos since they debuted on October 12. Customers can choose from over 2,000 music videos, Pixar short films and hit TV shows for just $1.99. Top downloads include music videos from Michael Jackson, Fatboy Slim and Kanye West; Pixar’s “For the Birds” and “Boundin'”; and episodes of ABC’s hit TV shows “Lost” and “Desperate Housewives.”
“Selling one million videos in less than 20 days strongly suggests there is a market for legal video downloads,” said Steve Jobs, Apple’s CEO in a statement. “Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods.”
Music videos are available from artists including Madonna, U2, Eurythmics, Coldplay and Kanye West, and animated shorts are available from Academy Award-winning Pixar Animation Studios. In a landmark deal with ABC Disney, the iTunes Music Store also offers current and past episodes from the two most popular shows on television, “Desperate Housewives” and “Lost” as well as the new drama series “Night Stalker” and the two most popular shows from Disney Channel, “That’s So Raven” and “The Suite Life of Zack and Cody.”
With Apple’s legendary ease of use, pioneering features such as integrated Podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music online. The iTunes Music Store features more than two million songs from the major music companies and over 1,000 independent record labels, 11,000 audiobooks, gift certificates and exclusive music not found anywhere else online.
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That’s approximately $2 million in gross revenue in around 20 days. As more iPods are sold, iTunes 6 downloads increase, and Front Row-equipped iMac G5s (and other Macs?) come online, and other countries’ iTunes Music Stores add video content for sale, Apple’s iTunes Music Store video sales are going to increase. Apple just generated millions of dollars directly from music videos, five TV shows and some Pixar shorts in under 20 days!
A very nice result for Apple’s proof of concept. Expect more content soon. A lot more content.
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