AP: Apple iPod video remarkably clear, iTunes Store needs more video content

With the debut of their new 5th generation iPod, Apple’s “touting video as a feature, not the focus, which remains music. It’s also kept the same price as the previous generation – $299 for the 30-gigabyte model (7,500 songs) and $399 for the 60 GB model (15,000 songs)… Purchasing and transferring is just as easy as music at Apple’s iTunes Music Store. The content, once downloaded to the computer, automatically transfers to the portable as soon as it is connected via a USB cable,” Matthew Fordahl reports for The Associated Press.

“The program looked remarkably clear, and I had no problem reading the tiny credits at the beginning and end of the show. The video was largely stutter-free, the audio quality pristine,” Fordahl reports. “I was surprised that I could hold the iPod in a comfortable viewing position for the 44 minutes of the episode (no commercials!). This might turn out to be a popular iPod use on subways, buses and airplanes. But continuous video playing severely cuts down the battery life. My 30 GB model lasted just 2.5 hours – still 30 minutes longer than Apple promised – before it ran out of juice… The biggest problem is the anemic selection of commercial programming. Outside video can, of course, be transferred to the new iPod. But so far, offerings are slim in the video department of Apple’s iTunes music store… The business model is promising. If only more content owners would open their vaults.”

Fordahl reports, “While waiting for the number of titles to grow, iPod owners can fill their players with home movies and other video, provided their software can encode the video in a supported format (H.264 or MPEG-4 video) and other specifications. It’s a fairly easy process on a Mac equipped with Apple’s iMovie or Final Cut Pro. Windows users are advised to buy QuickTime Pro ($30), which has an export setting specifically for iPod video. Although watching home movies is fun, the promise of commercial content will interest a lot more people. But there’s no indication when more TV shows or even movies might arrive on an iPod near you. In the meantime, there’s always music.”

Full article here.

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5 Comments

  1. Yeah, and car dealers cars with better gas mileage, better horsepower, better interiors, cheaper prices, more sophisticated electronics, bathrooms, video games, snack bars.

    Sheese. Apple practically invents a market and these people cannot even wait for it to get going.

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