Sprint Nextel to launch ‘Sprint Music Store’ with $2.50 per song downloads directly to mobile phones

“Sprint Nextel Corp. is poised for a full-scale launch of its high-speed wireless network, a service that will include the first over-the-air music download store in the United States,” Bruce Meyerson reports for The Associated Press. “The newly merged cell phone company was planning a series of major announcements for Monday morning.”

Meyerson reports, “In advance of the announcement, Sprint Nextel distributed review units of a new cell phone equipped with EV-DO, the technology with which the company’s network is being upgraded to offer speedier Internet connections and other data services. The Samsung handset also featured a menu icon for music that leads to a service named ‘Sprint Music Store’ offering downloads from a wide array of genres for $2.50 per song. The purchase entitles a user to download a copy of the same song to a computer as well.”

“There already are a growing number of phones that can store and play music — most notably the ROKR handset introduced last month by Motorola Inc. and Apple Computer Inc. for songs downloaded to a computer from Apple’s popular iTunes store. But only a few overseas cellular operators have launched services where the music can be delivered directly to a handset over the air,” Meyerson reports.

Full article here.

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  1. this isn’t a make or break revenue stream for cellular service providers. it’s an EXTRA revenue stream. believe me, they are making bucket-loads of cash right now without music.

    just like in the dot-com days of old, companies immediately want to add something to ‘new’ technology in the hopes that it is the next big thing. they’re not innovating, they’re filling in the cracks anyway they can in the hopes of becoming the next Apple.

  2. No matter how stupid you think this deal is, people will buy them.

    Why? Because the songs will be there. Not everyone in the US knows about iTunes, unfortunately. Those people are the target audience for this service.

  3. I think, and it’s just my personal opinion, that people who buy ringtones are complete morons. Anyone who pays $2.50 to download a song is a blithering idiot. And of course, people will, because, by rule, most people are idiots.

    I used to pay $2.50 for a cassette single years ago. That included the cassette, the cover, distribution, etc. Anyone who thinks a digital file of a song… stuck on your phone of all things… is a good deal deserves to lose money.

  4. I hate Sprint. They jacked me over royally. Anybody know what PCS stands for? Pretty Crappy Service. Doh, they dropped the PCS moniker as they consolidated their branding (after taking a beating in the LD phone market). I feel sorry for all the Nextel folks who now must report to Sprint for their invoice whipping.

    I can already see people running down their phone batteries on a relatively slow and unreliable cell phone download connection, and just as the download is almost complete, Sprint drops the call, then when you go to try and finish the download on another call, they bill you a second time for the same song. Then when you go back for the third time to finish your download, they bill you again. I’m sure some pinhead in Sprint management has already figured they’re gonna beef up the Sprint bank account with all that dough from downloads and dropped connections. It will be months, years or never before users can straighten out their customer invoices and by then, the pinhead will have cashed out his options and taken a job at Google.

    High tech is great. Sprint is not!

  5. There is no way this is a threat ti itunes. NO WAY.
    people are mostly careful with their hard earned money and after buying songs for $ .99
    not many are are going to shell out the kind of money
    sprint is asking for . Yea people will buy a song here or there but $2.50 is a lot of money, when you think of the size of peoples music collections and how many songs have been bought on itunes.
    I’m trying to convince myself to spend the $2.00 on some videos I want in itunes. I figure for $2.00 I get the song I want AND a video. VERY nice deal.

    The NANO put to rest that agrument that people don’t want to carry multiple devices for music and phone and/or PDA. Simply because the Nano is so light and small you forget it’s even on you, it’s so unobtrusive.

    So much for Billy “Kermit the Frog” Gates prediction music phones will kill the iPod. The Nano has no bulk and can hang in shirt pocket un-niticed.

    Just remember to take it out before you do laundry.
    Son of a…….

  6. Don’t underestimate tthe mobile industry. Todays infrastructure will be different tomorrow. Mobile phones are networked computers right out of the box. Cost of new cell phones are subsidized, keeping the cost down. Mobile designs, size and usability are improving. A LOT more compelling content is on the way.

    Almost free, connected, and convienient, in a nice design, with access to your favorite content is nothing to ignore.

  7. WOW – look what I just found out

    “To download songs, subscribers will either purchase a Power Vision Pack, which starts at $15 per month for unlimited data access or pay about $15 to $20 per song in data download fees.”

    $22.50 for a song, where do I sign up ? Looks like this will definately grab the impulse buyers.

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