Sprint Nextel to launch ‘Sprint Music Store’ with $2.50 per song downloads directly to mobile phones

“Sprint Nextel Corp. is poised for a full-scale launch of its high-speed wireless network, a service that will include the first over-the-air music download store in the United States,” Bruce Meyerson reports for The Associated Press. “The newly merged cell phone company was planning a series of major announcements for Monday morning.”

Meyerson reports, “In advance of the announcement, Sprint Nextel distributed review units of a new cell phone equipped with EV-DO, the technology with which the company’s network is being upgraded to offer speedier Internet connections and other data services. The Samsung handset also featured a menu icon for music that leads to a service named ‘Sprint Music Store’ offering downloads from a wide array of genres for $2.50 per song. The purchase entitles a user to download a copy of the same song to a computer as well.”

“There already are a growing number of phones that can store and play music — most notably the ROKR handset introduced last month by Motorola Inc. and Apple Computer Inc. for songs downloaded to a computer from Apple’s popular iTunes store. But only a few overseas cellular operators have launched services where the music can be delivered directly to a handset over the air,” Meyerson reports.

Full article here.

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27 Comments

  1. In Canada, Rogers offers you the ability to pay for a song download on your phone and to then download it on your PC (I know, It sounds odd) for $1.25(canadian) and up. The difference here is that you can actually play thoes song on your cell, which makes more sense but for $2.50! We’re talking about real songs here, not ringtones! ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

  2. This is going to be huge competition for Apple…Cell phone buyers have already shown that they are willing to pay upwards of 2 to 3 dollars for a 20 second clip of a song for use as a ring tone. I have a feeling Sprint will sell millions of songs quickly because of impulse buying and the fact that most consumers are idiots. Apple better be on their toes

  3. Lots of luck! How many cell phone buyers by ring tones by the “CD full” or on a regular, recurring basis? There’s no way I’d consider buying a single song for $2.50 from my cell phone carrier just to have it on my cell phone. I’m not too worried that the iTMS is in any danger!

  4. I’m not saying any of us would do this…i would never pay that much for a song…but a large portion of consumers are idiots…how else would you explain Microsoft Windows large market share or the fact that people pay money for a Britney Spears CDs. People will buy $2.50 songs because a)they don’t have to pay for it when they buy it, instead they will just bill it to the credit card bill b) the majority of people buying the songs will be teenagers, who don’t have to pay the bill. People are dumb, it is a sad fact. $2.50 songs will sell. People pay that much for a ring tone…how else do you explain the fact that the Axel F theme song for mobile phones was the number one song in England http://news.bbc.co.uk/1/hi/entertainment/music/4591685.stm

  5. Songs at $2.50 will not sell. Ring tones are not songs, and the comparison of the two is a very disingenuous trick by the industry to attempt a justification of the price. Ring tones are customisable features which are added to cell phones, and which, like go-fast stripes or alloy wheels on cars, are something which you use to express your taste and preferences (lor lack of) to those around you. Music is something you listen to privately – people will bnot pay almost 3x as much to download a track to their cell phone when they can get a LESS DRM’d version which is compatible with 80% of the music players (iPods) out there on their Mac or PC.
    This is the cell-phone industry’s last-gasp attempt to hoodwink its customers by profit-gouging them and they’ve pinned all their hopes on it. It won’t work though, not at $2.50. Not even at $1. Unless the tracks are iTunes compatible, the music library management software of choice on 80% of the world’s music-enabled computers.

    People forget its about iTunes too. No iTunes compatibility, no deal. Kids are stupid enough to pay $2.50 for an Axel F rip-off ring-tone because its “cool,” but they won’t pay $2.50 for a crappy incompatible version of a song that won’t easily play on their laptop, desktop, or iPod.

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