“Construction workers last week began to assemble a giant glass cube, which will be set like a jumbo gemstone atop Apple Computer’s upcoming flagship retail store in the underground concourse of the General Motors building in Midtown Manhattan,” AppleInsider reports. “On Thursday workers operating a crane could be seen lowering several glass panels into place in the middle of the plaza of the GM building at 767 Fifth Avenue, between 58th and 59th Street.”
AppleInsider reports, “When complete, the 32-foot glass cube will form a stunning gateway to a circular glass staircase and cylindrical elevator leading to an underground 25,000-square-foot Apple retail store.”
Full article with pictures here.
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RUMOR: Apple Store coming to Midtown Manhattan beneath transparent glass cube – March 04, 2005
Apple does everything with class
oooooo
Fitting that they are setting up the flagship store in at the location of the GM building. GM stole the auto industry from Ford by understanding that the market was ready to move beyond commodity. Ford would never have opened a showroom on 5th Ave – just like Dell would not today.
Why do we need to know this? Does this have anything to do with new products or software?
Let us know when the front door is on!!
Fill it up with water and add some fish.
jocko … shut up …
The Louvre has the glass pyramid. Apple has the glass cube. Artsy!
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does anyone remember/know the name of that german company who made the original glass stairs for Apple?
Und Chermans Glassenschweiger Fectorie UMBH
Nice but I’d prefer to see that money go into Product Development or donated to software companies to create more sofware for the mac.
I need my house decorated like the Apple store. How much do they charge?
Those of you who don’t live in NY. This store itself and location is great marketing for Apple.
This store location is on the South Eastern corner of Central Park on Fifth Avenue. This a a well traveled and wealthy area.
This store will provide a visible and iconic location. A permanant marketing feature for selling Apple.
This means something bigger, something better, something more beautiful is planned for 2006. Steve is on a roll and we, (us macheads) are at last goin’ to bring beauty to the world. Watch Mac sales ramp in 2006 as msdos finally is exposed as the crap that it is.
<sigh> … 8 weeks and counting.
What happened to those announced me2 microsoft stores? Aren’t they supposed to at least make some kinda headline? Would like to see what their take is on shopping experience. Instead of a genious bar the will be a huge punchbag. Actually, that would be somewhat funny.
Ah, if only you could spin it like the big cube down at Astor Place or its twin on the UMich campus in Ann Arbor….
Apple are the official fancy pants…. they have the fanciest pants….
O, and nice buildings….
Does this remind anybody of the glass pyramid at the louvre in the Da Vinci Code? Maybe Apple holds the secrets to Jesus and his descendants….
~Caleb
I agree with the notion that this is permanent advertizing for Apple. Not to mention the fact of the wealthy area. Apple already achieves $2k per square foot of shopping per year. That figure will definately rise over the coming year. And no , not just because of this store.
Wondered what that hole was in front of the FAO Schwartz store when I was in NYC back in April. Now I know! Very cool.
The great thing about these Apple stores that keep popping up in prominent locations is that even if people don’t buy there, it’s a huge advertisement!
Most advertising works on a subconscious level. People who see this place everyday will start to think Apple without even realizing it!
Two interesting things:
1. Looks right now like the Mecca black cube — is it to be the new Apple Mecca?
2. Being built right behind the outdoor stage for TV’s “The Early Show”. Will Apple finally do a spiffy on-air TV announcement of pod-casted streaming news-feed? That would be GREATTTTTTTTTT
“Glass cube assembly begins at site of Apple’s 25,000-square-foot 5th Avenue flagship store”
Hope that this Cube doesn’t crack!
Hope that cube doesn’t SCRATCH!
Can you just imagine the carbuncle Micrisoft will come up with when they copy Apple on this one!!!
“Can you just imagine the carbuncle Micrisoft will come up with when they copy Apple on this one!!!”
MS couldn’t do a cube. They’d need a monkey cage.
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